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iRubric: ENGL 106 Unit 1 Case for Communication rubric

iRubric: ENGL 106 Unit 1 Case for Communication rubric

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ENGL 106 Unit 1 Case for Communication 
ENGL 106 Unit 1 Case for Communication
Rubric Code: Z4AW29
By ckcruit
Ready to use
Public Rubric
Subject: Business  
Type: Writing  
Grade Levels: (none)

Powered by iRubric Criterion
Each Student has to Write a Persuasive Letter Convincing the Reader that there is a visible Benefit to upgrading a current Low Interest Bank Account to a Higher-Interest Bearing Account.
  Beginning (1)

1 pts

Approaching (2)

2 pts

Meeting (3)

3 pts

Exceeding (4)

4 pts

Content & Development

Understand the intent and reason for writing this letter to the customer.
Beginning (1)

-Content is incomplete.
- Major points are not clear and /or persuasive.
- Questions were not adequately answered.
Approaching (2)

- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Responses are inadequate or do not address assignment.
- Content is inconsistent with regard to purpose and clarity of thought.
Meeting (3)

- Content is accurate and persuasive.
- Major points are stated.
- Responses are adequate and address assignment.
- Content and purpose of assignment are clearly articulated.
Exceeding (4)

- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Responses are excellent, timely and address assignment including course concepts.
- Content and purpose of assignment are clearly articulated.
Organization & Structure

Use the PAIBOC standards for analysis and development.
Beginning (1)

- Organization and structure detract from the message of the assignment.
- Points are disjointed and lack transition of thoughts.
Approaching (2)

- Structure of the assignment is not easy to follow.
- Transitions need improvement.
- Conclusion is missing, or if provided, does not flow from the rest of the assignment.
Meeting (3)

- Structure is mostly clear and easy to follow.
- Transitions are present.
- Conclusion is logical.
Exceeding (4)

-Structure of the assignment is clear and easy to follow.
- Transitions are logical and maintain the flow of thought throughout the assignment.
- Conclusion is logical and flows from the rest of assignment.
Format

Block Letter Format (i.e. Every line starts at the Left Margin. Begin with the Return Address (the person Sending the letter. Current Date. Inside Address (the person who will be Receiving the letter. Salutation: (Greeting). Body (using the A.I.D.A. approach). Complimentary Close, (i.e. Closing - Sincerely yours). Signature (of the person Writing the letter)
Beginning (1)

- Assignment lacks many elements of correct formatting.
- Assignment is inadequate in length/depth of thought.
Approaching (2)

- Assignment follows most guidelines.
Meeting (3)

- Assignment follows designated guidelines.
- Assignement is the appropriate length.
-Format is good.
Exceeding (4)

- Assignment follows all designated guidelines.
- Assignment is the appropriate length/depth of thought.
-Format enhances readability of work.
Grammar, Punctuation & Spelling

Have you Proof-Read and Edited the Letter? Did you use Spell Check? Did you go into Print-Preview to View your letter to make sure it was Balanced on the page prior to Printing?
Beginning (1)

- Assignment contains numerous grammatical, punctuation, and spelling errors.
Approaching (2)

- Assignment contains few grammatical, punctuation and spelling errors.
Meeting (3)

- Rules of grammar, usage, and punctuation are followed with minor errors that do not detract from the readability of the work.
-Spelling is correct.
Exceeding (4)

- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.



Keywords:
  • Persuasive Letter Lesson Plan



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