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BUS 20 Marketing Project
BUS 20 Marketing Project
Groups will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketing mix and how these are impacted by the target market. Students will then create a 7 -10 minute presentation.
Rubric Code:
SX9BBAB
By
stuart11
Ready to use
Public Rubric
Subject:
Business
Type:
Presentation
Grade Levels:
9-12, Undergraduate
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Criterion
Excellent e
(N/A)
Fair
1 pts
Good
2 pts
Poor
0 pts
Content & Development
25 pts
Excellent e
Fair
- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Content is inconsistent with regard to purpose and clarity of thought.
Good
- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Content and purpose of the writing are clear.
Poor
- Content is incomplete.
- Major points are not clear and /or persuasive.
Format and Presentation
20 pts
Excellent e
Fair
- Presentation follows most guidelines.
- Presentation is over/ under word length.
Good
- Presentation follows designated guidelines.
- Presentation is the appropriate length as described for the assignment.
Poor
- Presentation lacks many elements of correct formatting.
- Presentation is inadequate/excessive in length.
Grammar, Punctuation & Spelling
5 pts
Excellent e
Fair
- Presentation contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Good
- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.
Poor
- Presentation contains numerous grammatical, punctuation, and spelling errors.
- Language uses jargon or conversational tone.
Oral Presentation
25 pts
Excellent e
Fair
Good
Poor
Enter Title
1 pts
Excellent e
Fair
Good
Poor
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