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iRubric: Final Paper BUS350 rubric

iRubric: Final Paper BUS350 rubric

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Final Paper BUS350 
Final Paper BUS350
This rubric is intented for evaluation of your final marketing plan. Your plan should cover in detail the steps of the text and utilize the work you have created and research conducted and compiled throughout this course on your selected organization. Please submit a 15-20 page typed and double spaced marketing strategy plan for your organization which will be graded per this rubric.
Rubric Code: R4AW26
By ckcruit
Ready to use
Public Rubric
Subject: Business  
Type: Writing  
Grade Levels: (none)

Powered by iRubric Criterion
  Substandard

5 pts

Poor

10 pts

Fair

15 pts

Good

20 pts

Exceptional

25 pts

Content & Discussion
25 pts

Substandard

- Content is incomplete.
- Major required topics are lacking or not all included or poorly discussed.
Poor

- Major points are addressed, but not well supported or discussed.
Fair

- Content is accurate
- Content is mostly complete and most of the seven steps are covered with references made to other course work.
Good

- Major points are stated clearly and are well supported.
Exceptional

- Purpose of the writing is clear.
- All steps of marketing plan are covered in detail and content incorporates information researched throughout course with consideration to comments and suggestions to improvements made on previous work where applicable.
Organization & Structure
5 pts

Substandard

- Structure detracts from the message of the writer.
- Introduction and/or conclusion is missing.
- Paragraphs are disjointed and lack transition of thoughts.
-Paper does not present well documented research for topic discussion, and is well below required length.
Poor

- Structure of the paper is not easy to follow.
- Introduction does not preview all major points.
- Paragraph transition need improvement.
- Conclusion is does not flow well.
Fair

- Structure of the paper is clear.
-Paper presents adequately researched topics for discussion, and is almost required length.
Good

- Introduction previews major points.
- Paragraph transitions is logical
Exceptional

- Conclusion flows from the body of paper.
-Paper presents well researched and documented topics for discussion.
-Paper is the required length.
Grammar, Spelling and References
5 pts

Substandard

- Paper contains numerous grammatical, punctuation, and spelling errors.
Poor

- Paper contains some grammatical, punctuation, and spelling errors.
Fair

- Paper contains few grammatical, and a few punctuation and spelling errors.
-Sources with questionable relevance
Good

- Paper contains very few grammatical, and very few punctuation and spelling errors.
-Some sources with questionable relevance
Exceptional

- Paper contains less than 1-2 errors in grammar, punctuation or spelling.
- Language is clear and precise.
-All sources are recent and relevant
Intergration of your own thinking
5 pts

Substandard

- Offered no personal anaylsis
Poor

- Offered minimal personal anaylsis
Fair

- Personal anaylsis was closely related to referenced works.
Good

- Personal anaylsis was related to referenced works.
Exceptional

- Provided exceptional and thought provoking anaylsis



Keywords:
  • Marketing strategic plan



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