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iRubric: BUSN 255 Marketing Analysis Project rubric
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BUSN 255 Marketing Analysis Project
MK200 Research Project
Students will compare the marketing strategy of 2 companies within the same industry. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4Ps of marketing. Students will then create a 10-minute oral presentation with visual aides required.
Rubric Code:
FX62737
By
LISABANKS
Ready to use
Public Rubric
Subject:
Business
Type:
Presentation
Grade Levels:
Undergraduate
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Criterion
Good
5 pts
Fair
3 pts
Poor
1 pts
Content & Development
100 pts
Good
- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Content and purpose of the presentation are clear.
Fair
- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Content is inconsistent with regard to purpose and clarity of thought.
Poor
- Content is incomplete.
- Major points are not clear and /or persuasive.
Oral Presentation
50 pts
Good
-All members of the group share significant portions of -Presenters use appropriate oral presentation skills; eye contact, appropriate volume and non-verbal skills.
Fair
- Not all members share equally in the presentation
- Presenters are somewhat lacking in oral presentation skills.
Poor
- Inappropriate domination of one or more group members
- Seriously lacking in oral presentation skills.
Format and Flow
25 pts
Good
- Presentation follows designated guidelines.
- Presentation is the appropriate length as described for the assignment.
Fair
- Presentation follows most guidelines.
- Presentation is over/ under time length.
Poor
- Presentation lacks many elements of correct format.
- Presentation is inadequate/excessive in length.
Terminology
25 pts
Good
- Rules of grammar and usage;
- Marketing terminology is used with language that is clear and precise.
Fair
- Presentation contains few grammatical errors.
- Language lacks clarity or includes minimal marketing terminology.
Poor
- Presentation contains numerous grammatical errors.
- No use of marketing terminology.
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