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iRubric: MKT 300 Strategic Marketing Plan rubric

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MKT 300 Strategic Marketing Plan 
MKT 300 Strategic Marketing Plan
Rubric Code: XXW2634
By DrTBilliot
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Criterion
  SEE

Significantly Exceeds Expectations

100 pts

EE

Exceeds Expectations

93 pts

ME

Meets Expectations

84 pts

BE

Below Expectations

75 pts

SBE

Significantly Below Expectations

60 pts

None

None

0 pts

Creativity
20 %

Marketing creativity applied to this innovation
SEE

Truly novel ideas! Highly creative approach; left us extremely impressed
EE

Definitely demonstrated out-of-the-box thinking, very insightful
ME

Average level of creativity, a few fresh ideas
BE

Less than average
SBE

Purely canned template, evidence of little effort given
None

No evidence
Analysis, Depth, Insight
20 %

Depth of discussion and thought across the proposal
SEE

Abundance of non-obvious and pertinent ideas, comprehensive, and well-executed, Significant, relevant detail that displayed the true depth of work/insight
EE

Significant number of insights based on critical analysis, Went deeper than expected on several key issues
ME

Average level of insights, few interesting points, An average level of depth is evident
BE

Fairly surface level of analysis demonstrated, Certain sections too high level, we were left with major questions
SBE

Sketchy, not much here., Way too high-level, lacking depth necessary to move any further
None

No evidence
Communication
20 %

Communication, organization, and presentation quality
SEE

Perfect communication, everything flowed, one of best presentations
EE

Close to perfect, one minor communication issue
ME

Average quality, a few areas that could be improved.
BE

Less than average communication, seemed unprepared
SBE

Barely understandable, disjointed, hard to follow, shoddy.
None

No evidence
STP
15 %

Segmentation, targeting, positioning
SEE

Crystal clear and compelling, Great perceptual map
EE

Good, solid perceptual map
ME

Somewhat general, average perceptual map
BE

Not much here, no perceptual map
SBE

no mention of segmentation
None
Product and branding
5 %

SEE

Very strong fit with segment
EE

Solid fit
ME

Average fit
BE

Weak fit
SBE

no fit/off track
None
Distribution
5 %

SEE

Excellent
EE

Good
ME

Average
BE

Weak
SBE

Poor
None
Promotion
15 %

SEE

Great USP
Great sketch
Great media
Google words
EE

Good USP
Good sketch
Good media
Google words
ME

Average USP
Average sketch
Average media
no google
BE

Weak USP
Weak sketch
Weak media
SBE

Poor USP
Poor sketch
Poor media
None






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