iRubric: MKT 365 International Marketing Project Rubric

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MKT 365 International Marketing Project Rubric

MK200 Research Project

Rubric Code: TXWX8C6

By chrisblocker

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: Undergraduate

Criterion
	SEE Significantly Exceeds Expectations 100 pts	EE Exceeds Expectations 93 pts	ME Meets Expectations 84 pts	BE Below Expectations 75 pts	SBE Significantly Below Expectations 60 pts	None None 0 pts
Creativity 20 % Marketing creativity applied to this innovation	SEE Truly novel ideas! Highly creative approach; left us extremely impressed	EE Definitely demonstrated out-of-the-box thinking, very insightful	ME Average level of creativity, a few fresh ideas	BE Less than average	SBE Purely canned template, evidence of little effort given	None No evidence
Analysis & Insight 22 %	SEE Abundance of non-obvious and pertinent ideas, comprehensive, and well-executed	EE Significant number of insights based on critical analysis	ME Average level of insights, few interesting points	BE Fairly surface level of analysis demonstrated	SBE Sketchy, not much here.	None No evidence
Depth, Rigor, Logic 20 % Depth of discussion and thought across the proposal	SEE Significant, relevant detail that displayed the true depth of work/insight	EE Went deeper than expected on several key issues	ME An average level of depth is evident	BE Certain sections too high level, we were left with major questions	SBE Way too high-level, lacking depth necessary to move any further	None No evidence
Executive response 15 % How would an executive from this company respond?	SEE Very strong, this idea is a real winner and should get serious attention!	EE Good proposal, strong possibility this idea will generate some discussion	ME Maybe, there are some good ideas here, but lots to consider	BE This idea will have difficulty getting consideration given tight resources	SBE A lot left to be desired here. Not interested.	None No evidence
Communication 10 % Communication, organization, and presentation quality	SEE Perfect communication, everything flowed, one of best presentations	EE Close to perfect, one minor communication issue	ME Average quality, a few areas that could be improved.	BE Less than average communication, seemed unprepared	SBE Barely understandable, disjointed, hard to follow, shoddy.	None No evidence
Objections 8 % Objection handling	SEE Questions answered thoughtfully and completely. Everyone impressed.	EE Questions answered well with one area that could have been improved	ME Question answering was okay, few areas of discomfort	BE Significant gaps came out in the Q&A; demonstrated a lack of preparation	SBE Q&A made it clear that the project had major questions	None No evidence
Professionalism 5 % Professionalism (attire, attendance, and conduct)	SEE Highly professional, yet personable. Everyone smiling.	EE Most dressed professionally, uniformly, an unprofessional comment or two	ME Moderate professionalism, some noticeable unprofessional behavior	BE Evidence that a lack of professionalism was a key weakness	SBE Presentation not taken seriously and it was hard to get passed this.	None No evidence

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