iRubric: Target Market Analysis rubric

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Target Market Analysis

This rubric is for students completing a target market project paper in an introductory Marketing class.

Rubric Code: PXBC345

By ggdale

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Criterion 100 %
	Exceptional 75 pts	Good 65 pts	Average 50 pts	Substandard 35 pts	Poor 20 pts
Content	Exceptional The paper shows a clear understanding of the parts of a target market analysis. <BR>	Good The paper shows a clear understanding of the parts of a target market analysis. <BR>	Average The paper shows understanding of the parts of a target market analysis. <BR>	Substandard The paper shows a some understanding of the parts of a target market analysis. <BR>	Poor The paper shows a lack of understanding of the parts of a target market analysis. <BR>
Organization & Structure	Exceptional All information related to the Target market, demographics, marketing mix are clearly addressed in the presentation.	Good Most of the information related to the Target market, demographics, marketing mix are clearly addressed in the presentation.	Average Some of the information related to the Target market, demographics, marketing mix are clearly addressed in the presentation.	Substandard Very little information related to the Target market, demographics, marketing mix are clearly addressed in the presentation.	Poor There is no information related to the Target market, demographics, marketing mix are clearly addressed in the presentation.
Business Vocabulary	Exceptional Appropriate business terms are used throughout. <BR> Paper shows excellent understanding of all used business terms.<BR>	Good Appropriate business terms are used throughout. <BR> Paper shows understanding of all used business terms.<BR>	Average Business terms are used and most uses are appropriate. <BR> Paper shows some understanding of all used business terms.<BR>	Substandard Some appropriate business terms are used.<BR> Paper shows some understanding of business terms.<BR>	Poor Few business terms are used throughout. <BR> Paper shows a lack of understanding because of missing business terms.<BR>
Grammar, Punctuation & Spelling	Exceptional Paper contains 2 or fewer errors in grammar, punctuation or spelling.	Good Paper contains 3 or fewer errors in grammar, punctuation or spelling.	Average Paper contains 5 or fewer errors in grammar, punctuation, or spelling.	Substandard Paper contains more than 5 but less than 10 grammatical, punctuation, and spelling errors.	Poor Paper contains more than 10 grammatical, punctuation, and spelling errors.
Presentation Evaluation Presentation protocol	Exceptional All group members participated during the presentation. All group members continuously made eye contact and engaged the audience	Good Most of the group members participated during the presentation. Most of the group members continuously made eye contact and engaged the audience	Average Some of the group members participated during the presentation. Some of the group members continuously made eye contact and engaged the audience	Substandard Only few of the group members participated during the presentation. Only few of the group members continuously made eye contact and engaged the audience	Poor None of the group members participated during the presentation. None of the group members continuously made eye contact and engaged the audience
Professional presentation	Exceptional The entire document is professional looking and easy to read. your audience has a no trouble finding the important information.	Good The entire document is professional looking and easy to read. your audience finds the important information easily.	Average The document is mostly professional looking and easy to read. your audience has a few challenges finding the important information.	Substandard Some parts of the document are professional looking and easy to read. your audience has a somewhat of a hard time finding the important information.	Poor Unprofessional presentation and your audience has a hard time finding the important information.

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