rubric gallery

20% of course grade

20% of course grade

20% of course grade

30% of course grade

Peer review. Group evaluation form. Available via Google Forms: https://forms.gle/dFnh9VMK9vtWG17s5

Who: ....wrote/planned the best for the "segment 04" customer Who: ...wrote/planned more accurately about the actual topic (i.e., focused/succinct product research). Who: ...planned/pitched/applied/aligned best with the customer’s journey. Who: ...planned/pitched applied where 04 was in their journey. Who: ...planned/pitched finished with the right goal in mind (i.e., conversion) and validated the TCO Who: …sounds like Lurssen’s brand voice?

Rubric for evaluating student presentations. Can be applied to any presentation. Adopted from http://www.ncsu.edu/midlink/rub.pres.html

This tool could be utilized to evaluate a sales presentation in any context.

GROUP PROJECT: Section 1: Conduct a complete/holistic environmental scan. Collect as much data about the brand and/or service. Such as; the history of the brand, strengths, weaknesses, opportunities, and threats; analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand). Maximum of 1000 words. Please be sure to include Tables and Figures which are not part of the maximum word limit.

Evaluation criteria for Group Marketing Plan Presentation

VBS grading: In general, your branding stories must have eight (8)+ distinct parts in order to receive 100%. All eight (8) bullets; plus, information on the place, product weight, price and competitor products. Students are also free to add product-specific information with respect to marketing ethics (Chapter 1); marketing strategy with positioning and segmentation (Chapter 4); and/or buying behavior (Chapter 6). 6-7 parts = 90% 4-5 parts= 80% 2-3= 70% 0-1= parts 60%

DRAFT Evaluation criteria for Group Marketing Plan Presentation

Teams will watch and evaluate five (5) Coca-Cola animated video and rate each video with respect to the four (4) P's of Marketing. In addition, teams will evaluate target market OR innovation commercial attributes.