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iRubric: MKT3235 SMM BRAND report rubric

iRubric: MKT3235 SMM BRAND report rubric

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MKT3235 SMM BRAND report 
Rubric Code: X2X6X24
By cookcm
Draft
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric MKT3235 SMM BRAND report
  Zero (nothing) 0 points

(N/A)

Poor approx. 17.47 or fewer

(N/A)

Fair approx. 19.97 points

(N/A)

Good approx. 22.47 points

(N/A)

Excellent up to 25 points

(N/A)

Content Knowledge (25%)

Zero (nothing) 0 points

N/A
Poor approx. 17.47 or fewer

Student lacks significant content knowledge.
Fair approx. 19.97 points

Student demonstrated a fair grasp of the information. Fair understanding of subject/discipline and SMM principles.
Good approx. 22.47 points

Student demonstrated a good grasp of the information. Good understanding of subject/discipline and SMM principles.
Excellent up to 25 points

Student demonstrated an excellent grasp of the information. Excellent understanding of subject/discipline and SMM principles.
Interesting and Engaging (25%)

Zero (nothing) 0 points

N/A
Poor approx. 17.47 or fewer

Plan/guide deficient with respect to interest and engagement (i.e., little to no use of figures, charts, tables, graphics, etc.)
Fair approx. 19.97 points

Student used minimal interest and engagement strategies (i.e., fair use of figures, charts, tables, graphics, etc.)
Good approx. 22.47 points

Student used good interest and engagement strategies (i.e., good use of figures, charts, tables, graphics, etc.)
Excellent up to 25 points

Student leveraged several engagement strategies. EXCELLENT demonstration (i.e., excellent/strategic use of figures, charts, tables, graphics, etc.)
Industry Value (25%)

Zero (nothing) 0 points

N/A
Poor approx. 17.47 or fewer

Plan/guide has poor industry value. Poor use of information/data.
Fair approx. 19.97 points

Report has fair industry worth document, fair use of information/data.
Good approx. 22.47 points

Report has good industry value; a "brand centric" document, good use of information/data.
Excellent up to 25 points

Report is EXCELLENT. Industry worthy document, a "brand centric" document, excellent use of information/data.
APA formatting and related (25%)

Zero (nothing) 0 points

N/A
Poor approx. 17.47 or fewer

Student demonstrated a poor job with formatting and related concerns. The paper lacked information,creativity and innovation. Fair example but in its current state should NOT be used in the industry. Submitted 5.75 pages or fewer.
Fair approx. 19.97 points

Student did a fair job with formatting and related concerns. Submitted 6-6.75 pages or fewer.
Good approx. 22.47 points

Student did a good job with formatting and related concerns. Submitted 7-7.75 pages.
Excellent up to 25 points

Successful/Excellent. Informative, creative, innovative. Completed 8-10 complete pages. Excellent course/peer example.




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