D+ or below
4.16 pts
C+ to C-
8.33 pts
B+ to B-
12.5 pts
A+ to A-
16.67 pts
Claritas and Hofstede wrote/planned the best for the "segment 04" customer
Super Yachts in general. Competition wrote/planned more accurately about the actual topic (i.e., focused/succinct product research)
Brand and/or customers planned/pitched/applied/aligned best OVERALL with the customer’s journey/ 5 stages. Awareness & Interest, Search, Research, Purchase & Experience.
Who "valued" the customer most. validated where 04 was in their journey at each stage Lifestyle, Demographic traits, Culture, history, Familial status, etc. Young Digerati (04) from Latin America. The customer left Trinidad at 10 years old and lived in Brazil until they turned 25. Now they live in New York on 5th avenue and works in the technology industry. https://claritas360.claritas.com/mybestsegments/#segDetail/PZP/04
Docking, Insurance, Security, Technology, Maintenance, Environmental Forces, etc. planned/pitched finished with the right goal in mind (i.e., conversion) and validated the TCO
sounds like Lurssen’s brand voice Branding Kit, Colors, Font, Style, SMM insights or https://www.lurssen.com/en/about/11-reasons/ Philosophy, Creativity, Continuity, Trust, Experience, Quality, Reliability, Made in Germany, Esteem, Lifetime Support/Service Marketing, Sustainability/Facility (readiness of compliance), A masterpiece.