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iRubric: Best Animated ads of Coca-Cola rubric

iRubric: Best Animated ads of Coca-Cola rubric

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Best Animated ads of Coca-Cola 
TV Commercial
Teams will watch and evaluate five (5) Coca-Cola animated video and rate each video with respect to the four (4) P's of Marketing. In addition, teams will evaluate target market OR innovation commercial attributes.
Rubric Code: WXBB95W
By cookcm
Ready to use
Public Rubric
Subject: Business  
Type: (Other)  
Grade Levels: Undergraduate

Powered by iRubric Presentation Rubric
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Product

Product: A bundle of attributes (features, functions, benefits, and uses) capable of exchange or use; usually a mix of tangible and intangible forms. Physical good; Service; Features; Benefits; Quality level; Accessories; Installation; Instructions; Warranty; Product lines; Packaging and Branding
Poor

Coca-Cola presents poor product information and lacks logical sequence which consumers can follow.
Fair

Coca-Cola presents fair product information in logical sequence which audience can follow.
Good

Coca-Cola presents good product information in logical sequence which audience can follow.
Excellent

Coca-Cola presents excellent product information in logical, interesting sequence which audience can follow.
Place

Place: Marketing designed to influence target audiences to behave in some positive manner with respect to the products or services associated with a specific place. Objectives; Channel type; Market exposure; Kinds of intermediaries; Kinds of locations of stores; How to handle transporting and storing; Service levels; Recruiting intermediaries and Managing Channels
Poor

Coca-Cola demonstrates poor consumer knowledge with respect to place.
Fair

Coca-Cola demonstrates fair consumer knowledge by answering some consumer questions with respect to place.
Good

Coca-Cola demonstrates good consumer knowledge by answering most consumer questions with respect to place.
Excellent

Coca-Cola demonstrates excellent consumer knowledge (more than required) by answering all consumer questions with respect to place.
Price

Price: The formal ratio that indicates the quantities of money goods or services needed to acquire a given quantity of goods or services. Objectives; Flexibility; Discounts and Allowances
Poor

Coca-Cola demonstrates poor consumer knowledge with respect to price.
Fair

Coca-Cola demonstrates fair consumer knowledge by answering some consumer questions with respect to price.
Good

Coca-Cola demonstrates good consumer knowledge by answering most consumer questions with respect to price.
Excellent

Coca-Cola demonstrates excellentl consumer knowledge (more than required) by answering all consumer questions with respect to price.
Promotion

Promotion: The various communication techniques such as advertising, personal selling, sales promotion, and public relations/product publicity available to a marketer that are combined to achieve specific goals. Objectives; Promotion blend; Salespeople (e.g. kind, number, selection, training, motivation); Advertising (e.g. targets, kinds of ads, media type); Publicity; and Sales Promotion
Poor

Coca-Cola demonstrates poor consumer knowledge with respect to promotion.
Fair

Coca-Cola demonstrates fair consumer knowledge by answering some consumer questions with respect to promotion.
Good

Coca-Cola demonstrates good consumer knowledge by answering most consumer questions with respect to promotion.
Excellent

Coca-Cola demonstrates excellent consumer knowledge (more than required) by answering all consumer questions with respect to promotion.
Target Market OR Innovation

Target Market: The particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives

Innovation: In the marketing literature, innovation implies the introduction of a new product, idea, or service into the market place.


REFERENCE:

AMA Dictionary. (n.d.). Retrieved January 20, 2019, from https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=P
Poor

Coca-Cola demonstrates poor target market information by answering zero consumer questions with respect to target marketing. OR Coca-Cola demonstrates poor innovation strategies.
Fair

Coca-Cola demonstrates fair target market information by answering some consumer questions with respect to target marketing. OR Coca-Cola demonstrates fair innovation strategies.
Good

Coca-Cola demonstrates good target market information (more than required) by answering most consumer questions with respect to target marketing. OR Coca-Cola demonstrates good innovation strategies.
Excellent

Coca-Cola demonstrates excellent target market information (more than required) by answering all consumer questions with respect to target marketing. OR Coca-Cola demonstrates comprehensive innovation strategies (more than required).



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