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iRubric: Non-profit APA Report rubric

iRubric: Non-profit APA Report rubric

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Non-profit APA Report 
SMM Brand Report
20% of course grade
Rubric Code: U23AX96
By cookcm
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Written Report Rubric
  No submission

0 pts

Poor

60% max.

12 pts

Fair

70% max.

14 pts

Good

80% max.

16 pts

Very Good

90% max.

18 pts

Excellent/Superior

100% max.

20 pts

White-Paper Development Process

Student conveys information in a well-developed/powerful way. The writing reflects critical thinking and incorporates understandings from the course and other relevant resources provided throughout the semester. Industry worthy document.
No submission

No points.
Poor

Information is poorly developed.
Fair

Information is fairly developed.
Good

Student provides good evidence with respect to development.
Very Good

Student provides very good evidence with respect to development.
Excellent/Superior

Student provides excellent/superior evidence with respect to development.
Subject Knowledge

Written report conveys significant course/subject matter knowledge as it pertains to their non-profit agency. Student used 8-9 of the FutureBrand attributes provided here: https://www.futurebrand.com/futurebrand-index-2020/tools-comparison/compare-the-100

For example: Personality. Define personality and provide evidence with respect to the non-profit's personality. "Personality" may stem from mission, vision values and/or the non-profits unique history/value proposition.
No submission

No points.
Poor

Student has a poor grasp of the non-profit agency as it pertains to this course. Student used 4 or less FutureBrand Attributes as headers.
Fair

Student has a fair grasp of the non-profit agency as it pertains to this course. Student used 5 FutureBrand Attributes as headers.
Good

Student has a good grasp of the non-profit agency as it pertains to this course. Student used 6 FutureBrand Attributes as headers.
Very Good

Student has a very good grasp of the non-profit agency as it pertains to this course. Student used 7 FutureBrand Attributes as headers.
Excellent/Superior

Student has an excellent/superior grasp of the non-profit agency as it pertains to this course.
Student used 8+ FutureBrand Attributes as headers.
APA formatting

Student followed the formatting provided (i.e., APA 6 or APA 7). The written report should follow the flow/organization of an APA report - starting with title page, abstract, keywords, headers, in-text citations and references.

Sample paper: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.html
No submission

No points.
Poor

7-8 formatting concerns.
Fair

5-6 formatting concerns.
Good

3-4 formatting concerns.
Very Good

1-2 minor formatting concerns.
Excellent/Superior

Yes, excellent. No formatting concerns.
Mechanics and related

Spelling errors and/or grammatical errors

Aim to:

Have a strong opening and closing. ...
Define terms and concepts clearly. ...
Entertain and Inform...
Proof read paper yourself AND have someone else you trust proof read your submission.
No submission

No points.
Poor

Report has several spelling and/or grammatical errors.
Fair

Report has 5-6 notable misspellings and/or grammatical errors.
Good

Report has 3-4 notable misspellings and/or grammatical errors.
Very Good

Report has 1-2 notable misspellings and/or grammatical errors.
Excellent/Superior

Report has NO misspellings and/or grammatical errors.
Research

The student did their research and provided in-text citations to prove it.
No submission

No points.
Poor

Only one outside source was cited.
Fair

Only 2-3 outside source was cited.
Good

Only 4-5 outside source was cited.
Very Good

Only 5-6 outside source was cited.
Excellent/Superior

7+ sources were used and cited.



Keywords:
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