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iRubric: Group Work: Class Presentations rubric

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Group Work: Class Presentations Sales Presentation Rubric Code: Z2W82XW By cookcm Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: Undergraduate

Presentation Rubric
	Poor D+ or below (N/A)	Fair C+ to C- (N/A)	Good B+ to B- (N/A)	Excellent A+ to A- (N/A)
Content Knowledge/Understanding	Poor Student does not display a grasp of the information; No key features were described and no product comparisons were made.	Fair Less than 50% of the key aspects were described and few understandings were made.	Good Students are at ease with expected answers to all questions, but fails to elaborate in entirety. Between 50% and 75% of the key aspects were described.	Excellent Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration. Between 75% and 100% of the key aspects were well described.
Persuasive and Engaging Language	Poor Students lack persuasive/engaging language.	Fair Students use minimal persuasive/engaging language.	Good Students use some persuasive/engaging language.	Excellent Students used persuasive/engaging language in an excellent manner.
Customer or related CLV impact	Poor The marketer did NOT adequately identify potential customer/client impact. The marketer did NOT appear to understand the customer/client.	Fair The marketer identified with the potential customer(s) needs one (1) time. The marketer appeared to establish a fair relationship with the potential customer/client.	Good The marketer identified with the potential customer(s) 3-4 times. The marketer appeared to establish a good relationship with the potential customer/client.	Excellent The marketer identified with the potential customer(s) 5+ times. The marketer appeared to establish an excellent positive relationship with the potential/future customers/client.