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The Blowing Rock Tourist Attraction: Rubric 
Marketing Plan Group Project Presentation
Evaluation criteria for Group Marketing Plan Presentation
Rubric Code: E2WW5X7
By cookcm
Ready to use
Public Rubric
Subject: Business  
Type: (Other)  
Grade Levels: Undergraduate

Powered by iRubric Criteria
Maximum Grade for Assignment: 100 Points
  Needs Significant Improvement

5 pts

Satisfactory

7 pts

Excellent

10 pts

Executive Summary (24H prior to)

10 pts.

PPT's and Executive Summary 24H prior to the presentations.
Brief but comprehensive synopsis of a marketing mix plan which highlights its key points and is generally adapted for the external stakeholder/audience.
Needs Significant Improvement

The executive summary contains mostly unnecessary or trivial information, therefore, it is inadequate. (5)
Satisfactory

The executive summary includes most, but not all of the critical elements of the marketing plan. Some of the information provided in the summary is unnecessary or trivial to understanding the plan. (7)
Excellent

The executive summary clearly communicates the critical elements of the marketing plan so that it reads as a stand-alone document. The length of the executive summary is sufficient to cover the critical information. (10)
Powerpoints

10 pts.

Professional quality is key.
Needs Significant Improvement

PPT needs significant improvement. Significant misspellings and/or professional shortcomings (5).
Satisfactory

PPT is satisfactory memorable and distinctive. No notable misspellings and/or professional shortcomings (7).
Excellent

PPT is excellent memorable and distinctive. No misspellings and/or professional shortcomings. (10)
Macro-SWOT overview

10 pts.

Brief but comprehensive SWOT which highlights key strengths, weaknesses, opportunities and threats.
Needs Significant Improvement

The SWOT overview contains mostly unnecessary or trivial information, therefore, it is inadequate. (5)
Satisfactory

The SWOT overview includes most, but not all of the critical elements of the marketing plan. Some of the information provided in the summary is unnecessary or trivial to understanding the plan. (7)
Excellent

The SWOT overview clearly communicates the critical elements of the marketing plan so that it reads as a stand-alone document. The length of the executive summary is sufficient to cover the critical information. (10)
Micro-Strengths

10 pts.
Needs Significant Improvement

The strengths overview contains mostly unnecessary or trivial information, therefore, it is inadequate. (5)
Satisfactory

The strengths overview provides a general assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. (7)
Excellent

The strengths overview is an exceptional assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. Utilizes primary and secondary sources. Shows insight into possible strategic actions that capitalize on inherent strengths. (10)
Micro-Weaknesses

10 pts.
Needs Significant Improvement

The weaknesses overview contains mostly unnecessary or trivial information, therefore, it is inadequate. (5)
Satisfactory

The weaknesses overview provides a general assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. (7)
Excellent

The strengths overview is an exceptional assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. Utilizes primary and secondary sources. Shows insight into possible strategic actions that capitalize on inherent strengths. (10)
Micro-Opportunities

10 pts.
Needs Significant Improvement

The opportunities overview contains mostly unnecessary or trivial information, therefore, it is inadequate. (5)
Satisfactory

The opportunities overview provides a general assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. (7)
Excellent

The opportunities overview is an exceptional assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. Utilizes primary and secondary sources. Shows insight into possible strategic actions that capitalize on inherent strengths. (10)
Micro-Threats

10 pts.
Needs Significant Improvement

The threats overview contains mostly unnecessary or trivial information, therefore, it is inadequate. (5)
Satisfactory

The threats overview provides a general assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. (7)
Excellent

The threats overview is an exceptional assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. Utilizes primary and secondary sources. Shows insight into possible strategic actions that capitalize on inherent strengths. (10)
Marketing Mix

10 pts.

A fresh marketing mix and macro-implementation strategy (e.g., staffing, monetary considerations, etc.). Members should include their unique/specific STP strategy.
Needs Significant Improvement

The marketing mix strategy and/or STP does not seem appropriate given the industry. (5)
Satisfactory

Based on the product/service description, the marketing strategy is appropriately identified and described. A positioning statement is identified and explained. (7)
Excellent

Based on the product/service description, the marketing strategy is appropriately identified and described. A positioning statement is identified and explained. (10)
Group Dynamics: G-form

10 pts.

GO TO: https://bit.ly/2JDnRmP

Engagement, Participation and Attendance (EPA).
Needs Significant Improvement

Poor EPA. (5)
Satisfactory

Good EPA. (7)
Excellent

Outstanding EPA. (10)
Q&A: Peer, Industry and Instructor

10 pts.
Needs Significant Improvement

Ability to answer questions needs improvement. (5)
Satisfactory

Satisfactorily answered questions. (7)
Excellent

Outstanding at answering questions. (10)




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