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iRubric: Commercial Pitch rubric

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Commercial Pitch TV Commercial Students will complete an advertisement to present to Speech Class. Rubric Code: VAA77C By azogas Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

Commercial Pitch Rubric
	Beginning (N/A)	Progressing (N/A)	Proficient (N/A)	Advanced (N/A)
Organization	Beginning Audience cannot understand presentation because there is no sequence of information.	Progressing Audience has difficulty following presentation.	Proficient Students present product "story" in logical sequence.	Advanced Students present product "story" in logical, interesting sequence.
Content	Beginning Content is weak. Advertising strategy is confusing. Rhetorical devices missing, target audience is not identified	Progressing Student has some information about the product, but lacks specifics of features, benefits, target audience or rhetorical strategies.	Proficient Student identifies target audience and situations where product might be used. Student includes most of the specifics about the features and benefits of product. Two rhetorical strategies used.	Advanced Student demonstrates full knowledge of what product can do and offer to his clients. Clear audience target, clever and inventive use of rhetorical strategies.
Presentation	Beginning -Student's copy is not written ahead of time.<BR> -Voice is inaudible and student incorrectly pronounces terms.<BR> -Presentation has not been practiced and lacks flow	Progressing -Student's copy is not fluid and voice is low.<BR> Student incorrectly pronounces terms; flow is broken by umms and likes. <BR> Student reads from written copy and makes little eye contact.	Proficient -Student's copy is clear and voice is clear. <BR>Student pronounces words correctly and presentation flows well. <BR> Student makes solid eye contact throughout.	Advanced -Student uses well- written, creative script.<BR> -Voice is clear and correct, precise pronunciation of terms. -Student is enthusiastic and makes strong eye contact.
Props	Beginning -No use of props, sound effects, or other materials.	Progressing -Little use of props or materials or usage that does not help the viewer's understanding of the commercial.	Proficient -Satisfactory use of props and materials for the content.	Advanced -Excellent use of props and materials to enhance commercial for the audience. <BR> -Commercial shows great use of creativity.