iRubric: Commerical Video rubric

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Commerical Video

Create a commercial promoting something of your choice. Your time limit is no less the 30 seconds, no more than 1:00. You are allowed to use pictures and video but you must shoot video as will to include in your project

Rubric Code: XX6AXC6

By mrmediatech2015

Ready to use

Public Rubric

Subject: Communication

Type: Project

Grade Levels: 9-12

ACE Television/Commercial
	Exemplary 20 pts	Proficient 10 pts	Unsatisfactory 0 pts
Content	Exemplary Group has met all of the standards as listed above in an exceptional manner.	Proficient Group has met all of the standards as listed above in an acceptable manner(see comments) but missing some elements.	Unsatisfactory Group has not met some specific standard as listed above(see comments). Does not show much advance planning.
Preparedness	Exemplary Students show that they are exceptionally prepared and it is evident that they have rehearsed before the presentation.	Proficient Students seem to be pretty prepared but it is evident that more practice was needed.	Unsatisfactory Overall, students seemed very unprepared to present their video..seemed rushed & many elements quite unclear.
Pronunciation	Exemplary Presentation was fluent and very few pronunciation errors were made.	Proficient Presentation had a few pronunciation errors. One or two times an utterance was incomprehensible, but it did not hinder the overall comprehension of the assignment.	Unsatisfactory Presentation did not flow well. Many pronunciation errors...affected comprehension of the assignment.
Duration	Exemplary Commercial was well over the minimal amount of time allotted, and allowed students to really explain their product.	Proficient Commercial barely made it to the minimal filming time.	Unsatisfactory Commercial was extremely short. No thought given to keeping to prescribed minimum time requirement.
Grammar	Exemplary All grammar and spelling is excellent, few errors if any. Very minor mistakes were made.	Proficient A few grammar and spelling mistakes, but it was comprehensible, and easy enough to follow.	Unsatisfactory Several spelling and grammar errors made. Difficult to understand the goal of the video: the use of the product.