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iRubric: Menu TV Commercial rubric

iRubric: Menu TV Commercial rubric

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Menu TV Commercial 
TV Commercial
Menu Writing Commercial: Your group needs to make and present a commercial your new restaurant. The commercial needs to be a minimum or 30 seconds and a maximum of 60 seconds. Your group will need to film the commercial using I-Movie or Mac Trailer. If you are wise, you will remember all the propaganda techniques we studied prior to Spring Break!
Rubric Code: VX83266
By smoore5
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: K-5, 6-8

Powered by iRubric Commercial Ad Rubric
  Poor

7 pts

Fair

8 pts

Good

9 pts

Excellent

10 pts

Organization

Poor

Audience cannot understand presentation because there is no sequence of information.
Fair

Audience has difficulty following presentation because students jump around.
Good

Students present product story in logical sequence which audience can follow.
Excellent

Students present product story in logical, interesting sequence which audience can follow.
Content

Poor

Content is weak. Facts are confusing.
Fair

Student has some information, but lacks specifics. It does not seem to flow with the rest of the commercial.
Good

Students some good information, but it does not quite flow with the rest of their commercial.
Excellent

Student include specific information and it flows with the rest of the commercial. It does not seem forced in, but flows naturally with the rest of the commercial.
Audio

Poor

Student's copy is not well written, voice is inaudible and students incorrectly pronounce terms, and speak too quietly for viewing audience to hear. There was too much background noise to make sense of anything.
Fair

Student's copy is not fluid and voice is low. Students incorrectly pronounce terms. Audience members have difficulty hearing. There some background noise to make it hard to make sense of anything.
Good

Student's copy is clear and voice is clear. Students pronounce most words correctly. Most audience members can hear with little effort. There was a little background noise.
Excellent

Student uses well written script, a clear voice and correct, precise pronunciation of terms. Students are enthusiastic. All viewing audience can hear without effort. There was no background noise.
Props

Poor

No use of props or materials. Logo is not included.
Fair

Little use or of props or materials that do not help the viewers understanding of the commercial. Logo advertisement lacks creativity and good use of art elements.
Good

Satisfactory use of props and materials for the content. Logo is done well and shows good use of art elements.
Excellent

Excellent use of props and materials to enhance commercial for the viewer. Logo fits with the commercial. It is very creative and shows great use of art elements.
Time

Poor

Commercial was way under/over the 30/60 time restraints.
Fair

Commercial was somewhat close to the under/over 30/60 time restraints.
Good

Commercial was very close to the 30/60 time restraints.
Excellent

Commercial was exactly 30 seconds or 60 seconds.



Keywords:
  • Menu Vivid Imagery Commercial



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