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iRubric: News Release Assessment (worth 50 pts) rubric
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News Release Assessment (worth 50 pts)
News Release Assessment (worth 50 pts)
This is a rubric for assessing news releases for an undergrad public relations course.
Rubric Code:
QX68952
By
mtonos
Ready to use
Public Rubric
Subject:
Communication
Type:
Writing
Grade Levels:
(none)
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Criterion
EXPERT 100% WOW!
50 pts
MASTERED 85% GOOD
43 pts
MASTERY NOT YET REACHED
37 pts
POOR / OMITTED
0 pts
Organization & Structure
30 %
EXPERT 100% WOW!
*Structure & Organization of the release is clear and easy to follow. *Inverted pyramid format used appropriately. * Paragraph transitions are present and logical and maintain the flow of thought throughout the paper. *Sentences are short (no more than 25 words, usually). *Paragraphs are short (no more than three sentences).
MASTERED 85% GOOD
*Structure & Organization of the release is easy to follow. *Inverted pyramid format used somewhat. * Paragraph transitions are presented and maintain the flow throughout the paper.
MASTERY NOT YET REACHED
*Structure & Organization and structure detract from the message of the writer. *Inverted pyramid format not used. * Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).
POOR / OMITTED
Headline
10 %
EXPERT 100% WOW!
*Headline is catchy; makes reader want to jump right into story. * Distills the essence of the news point of a story. *Is positive and specific. *Contains strong, active verbs and short, simple words.
MASTERED 85% GOOD
*Headline entices reader to go on to the lead to determine if the story is worth reading. *Contains strong, active verbs and short, simple words.
MASTERY NOT YET REACHED
*Headline is mechanical. *Headline is either too long or too short. *Headline is vague (leaves reader wondering what the story is about).
POOR / OMITTED
Lead
20 %
EXPERT 100% WOW!
*Draws in the reader; makes reader want to read more. *Is focused, short and memorable (one to three sentences max). *Covers the most important of the 5Ws. *Local angle addressed (WII-FM).
MASTERED 85% GOOD
*Covers several of the 5Ws. *Lead is adequate; reader is not drawn in immediately. *Local angle addressed (WII-FM).
MASTERY NOT YET REACHED
*Lead is cluttered or flabby. *Lead exceeds three sentences. *Lead is ho-hum; reader is not drawn in at all. *Lead sounds mechanical (fill-in-the-blank). *Leaves reader unsure WII-FM.
POOR / OMITTED
Format
10 %
EXPERT 100% WOW!
*Release follows designated format guidelines. *Release is the appropriate length as described for the assignment.
MASTERED 85% GOOD
*Release follows designated format guidelines. *Release is under or over the word length as described for the assignment.
MASTERY NOT YET REACHED
*Release lacks the designated format. *Release is inadequate in length.
POOR / OMITTED
AP Style & Grammar
30 %
EXPERT 100% WOW!
*AP Style followed wonderfully! *No more than one AP Style error. *Rules of grammar, usage, and punctuation are followed; spelling is correct. *Language is clear and precise; excellent sentence structure.
MASTERED 85% GOOD
*AP Style followed somewhat. *Two or three AP Style errors. *Contains two or three grammatical, punctuation and spelling errors. *Language is clear; good sentence structure.
MASTERY NOT YET REACHED
*AP Style not followed. *Four or five AP Style errors. *Contains four or five grammatical, punctuation and spelling errors. *Language frequently unclear; no sentence structure.
POOR / OMITTED
*AP Style not followed. *Six or more AP Style errors. *Contains six or more grammatical, punctuation and spelling errors. *Language frequently unclear; no sentence structure.
Keywords:
news release journalism public relations
Subjects:
Business
Communication
English
Humanities
Journalism
Types:
Homework
Project
Assignment
Writing
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