iRubric: Media Contact List Assessment rubric

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Media Contact List Assessment

This is a rubric for assessing the media contact list for an undergrad public relations course.

Rubric Code: MB4W8

By bnixon

Ready to use

Public Rubric

Subject: Communication

Type: Writing

Grade Levels: Undergraduate

Criterion
	EXPERT 100% WOW! 50 pts	ADEQUATE 75% GOOD 38 pts	MASTERY NOT YET REACHED 33 pts	POOR / OMITTED 0 pts
Rationale 50 %	EXPERT 100% WOW! Clear and convincing rationale for choosing at least ten of your media selections.	ADEQUATE 75% GOOD Adequate rationale for choosing your at least six of your selections	MASTERY NOT YET REACHED Weak rationale for choosing your media selections OR no rationale for two of your selections	POOR / OMITTED No rationale included for three or more of your selections
Contact Details 50 %	EXPERT 100% WOW! Includes all required details about at least ten contacts, including: Organization, Contact’s Name, Title, Snail Mail Address, E-mail Address, Phone Numbers (phone, fax, cell . . .), Website, Comments about this contact	ADEQUATE 75% GOOD Contains all the relevant contact info for 4 of 5 contacts OR 7 of the 8 required details for all of the contacts	MASTERY NOT YET REACHED Contains most of the required info for the six required contacts	POOR / OMITTED Does not meet the minimum requirement of six contacts