iRubric: TV Commercial rubric

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TV Commercial

Students will complete an advertisement to present to Speech Class.

Rubric Code: L82B69

By rwgoff

Ready to use

Public Rubric

Subject: Communication

Type: Project

Grade Levels: 9-12

Commercial Ad Rubric
	Beginning (N/A)	Progressing (N/A)	Proficient (N/A)	Advanced (N/A)
Organization	Beginning Audience cannot understand presentation because there is no sequence of information.	Progressing Audience has difficulty following presentation.	Proficient Students present product story in logical sequence.	Advanced Students present product story in logical, interesting sequence.
Content	Beginning Content is weak. Facts are confusing. Student lacks all of the criteria for the commercial.	Progressing Student has some information about the product, but lacks specifics of features or benefits or propoganda technique.	Proficient Students include situations in which the product would be used. Students include most of the specifics about the features and benefits product.	Advanced Student demonstrates full knowledge of what product can do and offer to his clients.
Presentation	Beginning -Student's copy is not well written -Voice is inaudible and students incorrectly pronounce terms. -Speakers are to quiet for viewing audience to hear	Progressing -Student's copy is not fluid and voice is low. -Students incorrectly pronounce terms. -Audience members have difficulty hearing	Proficient -Student's copy is clear and voice is clear. -Students pronounce most words correctly. -Most audience members can hear with little effort.	Advanced -Student uses well written script. -Voice is clear and correct, precise pronunciation of terms. -Students are enthusiastic. All viewing audience can hear without effort.
Props	Beginning -No use of props or materials.	Progressing -Little use or of props or materials that do not help the viewers understanding of the commercial.	Proficient -Satisfactory use of props and materials for the content.	Advanced -Excellent use of props and materials to enhance commercial for the viewer. -It is very creative and shows great use of art elements.