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iRubric: Commercial rubric

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Commercial Commercial Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Professionalism - commercial gets the message across in professionally, Knowledge - informative production, Interest and Purpose - the commercial is interesting and allows the audience to see the purpose of it. Rubric Code: G24663W By goodrir Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 6-8

Presentation Rubric
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Organization	Excellent Student presents information in logical, interesting sequence which audience can follow.	Good Student presents information in logical sequence which audience can follow.	Fair Audience has difficulty following the commercial because student jumps around.	Poor Audience cannot understand the commercial because there is no sequence of information.
Content	Excellent Commercial contains more than 6 of the key ingredients for an effective commercial.	Good Commercial contains 6 of the key ingredients for an effective commercial.	Fair Commercial contains 4-5 of the key ingredients for an effective commercial.	Poor Commercial contains less than 4 of the key ingredients for an effective commercial.
Creativity and Presentation	Excellent Commercial is extremely creative and is well presented.	Good Commercial is very creative and is well presented.	Fair Commercial is somewhat creative and effective and the presentation is adequate.	Poor The commercial show little creativity and is not well presented.
Time Frame	Excellent The commercial is presented within the time frame.	Good The commercial is presented slightly outside the time frame.	Fair The commercial is presented well outside the time frame.	Poor There was no attempt to stay within the time frame.
Advertising message	Excellent Commercial has a clear and interesting purpose. Engaging for target audience.	Good Commercial is interesting but purpose is somewhat unclear. Somewhat engaging for target audience.	Fair Commeurcial is not very interesting and purpose is somewhat unclear. Somewhat engaging but for the wrong target audience.	Poor Commercial is not interesting and has no discernible purpose. Not engaging for target audience.
Storyboard	Excellent Complete storyboard before filming- includes camera actions, music and dialogue.	Good Complete storyboard before filming- includes camera actions and dialogue.	Fair Storyboard not complete before filming, not detailed.	Poor does not complete storyboard at all.