iRubric: News Release Rubric

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News Release Rubric

This is a rubric for assessing news releases for an agricultural Bussiness Course

Rubric Code: E4A7W6

By slukavsky

Ready to use

Public Rubric

Subject: Communication

Type: Writing

Grade Levels: (none)

Criteria
	A (N/A)	Missing One B or C (N/A)	Missing Two D (N/A)	Missing 3 F (N/A)
Format 5 pts Set Up	A -Typed (12 point font) -Double Spaced -One Sided, Standard Paper 5	Missing One -Typed (12 point font) -Double Spaced -One Sided, Standard Paper 4	Missing Two -Typed (12 point font) -Double Spaced -One Sided, Standard Paper 3	Missing 3 -Typed (12 point font) -Double Spaced -One Sided, Standard Paper 0
Format 5 pts Heading Information	A -Name,address, email, phone number and other contact information at top of page -Date the releasewas written included -City where written leades the first paragraph (all capital letters for city) -State or country follows city if not well known 5	Missing One -Name,address, email, phone number and other contact information at top of page -Date the releasewas written included -City where written leades the first paragraph (all capital letters for city) -State or country follows city if not well known 4	Missing Two -Name,address, email, phone number and other contact information at top of page -Date the releasewas written included -City where written leades the first paragraph (all capital letters for city) -State or country follows city if not well known 3	Missing 3 -Name,address, email, phone number and other contact information at top of page -Date the releasewas written included -City where written leades the first paragraph (all capital letters for city) -State or country follows city if not well known 0
Format 5 pts Release Information	A -Capitilization of Statement -Date inculded is appropriate -FOR IMMEDIATE RELEASE or FOR RELEASE: November 20, 2007(must be written after date) 5	Missing One -Capitilization of Statement -Date inculded is appropriate -FOR IMMEDIATE RELEASE or FOR RELEASE: November 20, 2007(must be written after date) 4	Missing Two -Capitilization of Statement -Date inculded is appropriate -FOR IMMEDIATE RELEASE or FOR RELEASE: November 20, 2007(must be written after date) 3	Missing 3 -Capitilization of Statement -Date inculded is appropriate -FOR IMMEDIATE RELEASE or FOR RELEASE: November 20, 2007(must be written after date) 0
Format 5 pts Headline	A -Headline statement included -Indicated subject of release -Appropriate style (left justified and bolded) 5	Missing One -Headline statement included -Indicated subject of release -Appropriate style (left justified and bolded) 4	Missing Two -Headline statement included -Indicated subject of release -Appropriate style (left justified and bolded) 3	Missing 3 -Headline statement included -Indicated subject of release -Appropriate style (left justified and bolded) 0
Format 5 pts Page Length	A -2-3pages in length -Paragraphs (and sentences) are not split on 2 pages - --More-- at the bottom of each page but last -Top of second and/or third page has a "SLUG"(1 or 2 key words from headline) -Page number included in SLUG 5	Missing One -2-3pages in length -Paragraphs (and sentences) are not split on 2 pages - --More-- at the bottom of each page but last -Top of second and/or third page has a "SLUG"(1 or 2 key words from headline) -Page number included in SLUG 4	Missing Two -2-3pages in length -Paragraphs (and sentences) are not split on 2 pages - --More-- at the bottom of each page but last -Top of second and/or third page has a "SLUG"(1 or 2 key words from headline) -Page number included in SLUG 3	Missing 3 -2-3pages in length -Paragraphs (and sentences) are not split on 2 pages - --More-- at the bottom of each page but last -Top of second and/or third page has a "SLUG"(1 or 2 key words from headline) -Page number included in SLUG 0
Format 5 pts End	A - The symbol --30--, ##, or ### to indicate end of story -Sources noted -Writer Noted 5	Missing One - The symbol --30--, ##, or ### to indicate end of story -Sources noted -Writer Noted 4	Missing Two - The symbol --30--, ##, or ### to indicate end of story -Sources noted -Writer Noted 3	Missing 3 - The symbol --30--, ##, or ### to indicate end of story -Sources noted -Writer Noted 0
Story 20 pts 1 clean copy 1 keyed copy	A -Answers the W's and how (key included on copy) -ALL W'S and How are labled througout story -Passes the "chop off the last paragraph" test -Used facts, statistics, data, ect -Used personal quote as part of story line 20	Missing One -Answers the W's and how (key included on copy) -ALL W'S and How are labled througout story -Passes the "chop off the last paragraph" test -Used facts, statistics, data, ect -Used personal quote as part of story line 15	Missing Two -Answers the W's and how (key included on copy) -ALL W'S and How are labled througout story -Passes the "chop off the last paragraph" test -Used facts, statistics, data, ect -Used personal quote as part of story line 10	Missing 3 -Answers the W's and how (key included on copy) -ALL W'S and How are labled througout story -Passes the "chop off the last paragraph" test -Used facts, statistics, data, ect -Used personal quote as part of story line 0
Readability 10 pts	A Using a readibility feature from a word processing program calculate the readability of your story and record here: -Grade Level -Sentences per Paragraph -Words per Sentence 10	Missing One Using a readibility feature from a word processing program calculate the readability of your story and record here: -Grade Level -Sentences per Paragraph -Words per Sentence 7	Missing Two Using a readibility feature from a word processing program calculate the readability of your story and record here: -Grade Level -Sentences per Paragraph -Words per Sentence 5	Missing 3 Using a readibility feature from a word processing program calculate the readability of your story and record here: -Grade Level -Sentences per Paragraph -Words per Sentence 0
Technical Considerations 70 pts	A -Professional appearance -Good Transitions -No Mistakes in grammar, punctuation, or spelling -self graded 10	Missing One -Professional appearance -Good Transitions -No Mistakes in grammar, punctuation, or spelling -self graded 7	Missing Two -Professional appearance -Good Transitions -No Mistakes in grammar, punctuation, or spelling -self graded 5	Missing 3 -Professional appearance -Good Transitions -No Mistakes in grammar, punctuation, or spelling -self graded 0
Total Points 70 pts	A	Missing One	Missing Two	Missing 3

Keywords:

news release journalism public relations

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