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iRubric: Product Commercial rubric

iRubric: Product Commercial rubric

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Product Commercial 
Commercial-Super Bowl
Students will be evaluated on the following criteria;Demographics- was the commercial suitable & captivating for the target audience Content - Commercial explains issue, Professionalism - commercial gets the message across in professionally, Knowledge - informative production, Interest and Purpose - the commercial is interesting and allows the audience to see the purpose of it
Rubric Code: NX24582
By bnorflis
Ready to use
Public Rubric
Subject: Journalism  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Presentation Rubric
  Excellent

20 pts

Good

15 pts

Fair

10 pts

Poor

5 pts

Demographics

Excellent

The viewer can tell who the intended target audience is in terms of age, race, social class, and gender. The commercial is suitable for the target audience
Good

The commercial is aimed at at least 3 of the 4 characteristics of the target audience. The commercial is suitable for the intended audience.
Fair

The commercial is only aimed at 2 of the 4 characteristics and may not be suitable or interesting for the target audience.
Poor

the commercial has only one or fewer characteristics for the target audience in addition to the commercial not being suitable.
Propaganda & Advertising

Excellent

The commercial clearly uses three techniques of propaganda and at least one technique of advertising
Good

The commercial uses at least two techniques of propaganda and one technique of advertising
Fair

The commercial uses only one technique of propaganda and may or may not have a technique of advertising
Poor

The commercial does not use any advertising or propaganda techniques
Creativity and Presentation

Excellent

Commercial is extremely creative and is well presented.
Good

Commercial is very creative and is well presented.
Fair

Commercial is somewhat creative and effective and the presentation is adequate.
Poor

The commercial show little creativity and is not well presented.
Time Frame

Excellent

The commercial is presented within the time frame.
Good

The commercial is presented slightly outside the time frame.
Fair

The commercial is presented well outside the time frame.
Poor

There was no attempt to stay within the time frame.
Advertising message

Excellent

Commercial has a clear and interesting purpose. Engaging for target audience. The commercial has good product placement and effective selling techniques
Good

Commercial is interesting but purpose is somewhat unclear. Somewhat engaging for target audience. The product has some product placement and little attempt at a selling technique
Fair

Commeurcial is not very interesting and purpose is somewhat unclear. Somewhat engaging but for the wrong target audience. There are hardly any views of the product
Poor

Commercial is not interesting and has no discernible purpose. Not engaging for target audience. The product was not visual in the commercial



Keywords:
  • Presentation



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