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iRubric: TV Commercial rubric

iRubric: TV Commercial rubric

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TV Commercial 
Students will create a television commercial for their subject
Rubric Code: W246B5X
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Commercial
  Excellent

20 pts

Good

15 pts

Fair

10 pts

Poor

5 pts

Organization

Excellent

Student presents information in logical, interesting sequence which audience can follow. Time constraints <BR>
followed.
Good

Student presents information in logical sequence which audience can follow. Time constraints <BR>
followed.
Fair

Audience has difficulty following presentation because student jumps around.
Poor

Audience cannot understand presentation because there is no sequence of information.
Content

Excellent

Student demonstrates full knowledge of the product and how it affects the public.
Good

Student is at ease with his content and has an easy flow within the message.
Fair

Student is uncomfortable with information.
Poor

Content is weak. Facts are inaccurate. Student should have researched in more depth.
Strategy

Excellent

Student uses a clear and cohesive strategy. Target Market positioning is match and on point with the commercial.
Good

Student uses a clear strategy. Target Market positioning is match to the commercial.
Fair

Student uses a strategy. Target Market positioning is understandable.
Poor

Student strategy is vague. Target market positioning is unclear and without focus.
Length

Excellent

30 secs
Good

25 secs or 35 secs
Fair

20 secs or 40 secs
Poor

15 secs or 45 secs
Format

Excellent

Final commercial matches format guidelines.

60fps for slow mo
24fps standard framerate
Proper Lighting (2-3 point lighting)
Clear Image Composition
Audio and Video is clear
Good

Final commercial matches most of format guidelines
Fair

Final commercial shows some of format guidelines.
Poor

Final commercial does not match the format guidelines.



Keywords:
  • Psychological Approaches Commercial Presentation







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