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iRubric: TV Commercial rubric

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TV Commercial TV Commercial Students will create a television commercial for their subject Rubric Code: VXCC333 By ralphemersonic Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Undergraduate

Commercial
	Excellent 20 pts	Good 15 pts	Fair 10 pts	Poor 5 pts
Organization	Excellent Student presents information in logical, interesting sequence which audience can follow. Time constraints <BR> followed.	Good Student presents information in logical sequence which audience can follow. Time constraints <BR> followed.	Fair Audience has difficulty following presentation because student jumps around.	Poor Audience cannot understand presentation because there is no sequence of information.
Content	Excellent Student demonstrates full knowledge of the product and how it affects the public.	Good Student is at ease with his content and has an easy flow within the message.	Fair Student is uncomfortable with information.	Poor Content is weak. Facts are inaccurate. Student should have researched in more depth.
Strategy	Excellent Student uses a clear and cohesive strategy. Target Market positioning is match and on point with the commercial.	Good Student uses a clear strategy. Target Market positioning is match to the commercial.	Fair Student uses a strategy. Target Market positioning is understandable.	Poor Student strategy is vague. Target market positioning is unclear and without focus.
Length	Excellent 30 secs	Good 25 secs or 35 secs	Fair 20 secs or 40 secs	Poor 15 secs or 45 secs
Format	Excellent Final commercial matches format guidelines. 60fps for slow mo 24fps standard framerate Proper Lighting (2-3 point lighting) Clear Image Composition Audio and Video is clear	Good Final commercial matches most of format guidelines	Fair Final commercial shows some of format guidelines.	Poor Final commercial does not match the format guidelines.