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iRubric: Cereal Box Commercial rubric

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Cereal Box Commercial TV Commercial In pairs or alone, you will be creating a new breakfast cereal. Your challenge will be to create an innovative new cereal that will be successful in the Canadian marketplace. You will have to research the cereal market, make a cereal box prototype and make a one-minute commercial to present it to the class.. Rubric Code: VXC6573 By Tlemcen Ready to use Public Rubric Subject: Science Type: Project Grade Levels: 6-8

Commercial Ad Rubric
	Poor 8 pts	Fair 11 pts	Good 13 pts	Excellent 15 pts
Organization	Poor Audience cannot understand presentation because there is no sequence of information.	Fair Audience has difficulty following presentation because students jump around.	Good Students present product story in logical sequence which audience can follow.	Excellent Students present product story in logical, interesting sequence which audience can follow.
Content	Poor Content is weak. Facts are confusing. Student lacks does not have a scientific fact for the commercial.	Fair Student has some information, but lacks specifics of in their scientific statement. The fact is very vague. It does not seem to flow with the rest of the commercial.	Good Students include specific scientific information. But is does not quite flow with the rest of their commercial.	Excellent Student include specific scientific information and it flows with the rest of the commercial. It does not seem forced in, but flows naturally with the rest of the commercial.
Audio	Poor Student's copy is not well written, voice is inaudible and students incorrectly pronounce terms, and speak too quietly for viewing audience to hear	Fair Student's copy is not fluid and voice is low. Students incorrectly pronounce terms. Audience members have difficulty hearing	Good Student's copy is clear and voice is clear. Students pronounce most words correctly. Most audience members can hear with little effort.	Excellent Student uses well written script, a clear voice and correct, precise pronunciation of terms. Students are enthusiastic. All viewing audience can hear without effort.
Props	Poor No use of props or materials. Logo is not included.	Fair Little use or of props or materials that do not help the viewers understanding of the commercial. Logo advertisement lacks creativity and good use of art elements.	Good Satisfactory use of props and materials for the content. Logo is done well and shows good use of art elements.	Excellent Excellent use of props and materials to enhance commercial for the viewer. Logo fits with the commercial. It is very creative and shows great use of art elements.