iRubric: TV Infomercial rubric

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TV Infomercial

Students will be evaluated on the following criteria; Organization - Infomercial flows logically, Content - Infomercial explains issue, Graphics - utilized, Eye Contact - focused on audience, Grammar- Correct, Clarity - Audible

Rubric Code: V2533X4

By BAM0706

Ready to use

Public Rubric

Subject: Business

Type: Presentation

Grade Levels: 9-12, Undergraduate

Informercial Rubric
	Missing 0 pts	Needs Work 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Organization	Missing Audience cannot understand presentation because there is no sequence of information.	Needs Work Audience has difficulty following presentation because student jumps around.	Fair Student presents information but the sequence is not logical, making it hard for audience to understand.	Good Student presents information in logical sequence which audience can follow.	Excellent Student presents information in logical, interesting sequence which audience can follow.
Content	Missing Content is missing and student did not do research.	Needs Work Content is weak. Facts are inaccurate. Student should have researched in more depth.	Fair Student is uncomfortable with information, however message can be heard.	Good Student is at ease with content and has an easy flow within the message.	Excellent Student demonstrates full knowledge of the topic and engages the audience with enthusiasm.
Volume and Clarity	Missing Unable to hear student and information goes missing.	Needs Work Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear.	Fair Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing.	Good Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort.	Excellent Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.
Length	Missing Less than 30 seconds	Needs Work 30-60 seconds	Fair Less than 1 minute	Good More than 1 minute less than 2	Excellent 1- 2 minutes
Presentation	Missing Student is unable to explain content of their infomercial and doesn't present.	Needs Work Student is unable to explain their infomercial.	Fair Student explains infomercial but does not make eye contact and is hard to understand.	Good Student explains content and makes eye contact.	Excellent Student explains content, makes eye contact and keeps audience attention.
Etiquette	Missing More than 4 ums, ahs, ands, etc.	Needs Work More than 3 ums, ahs, ands, etc.	Fair More than 2 ums, ahs, ands, etc.	Good no more that 1 ums, ahs, ands, etc	Excellent No ums, ahs, and, etc.
Points	Missing 0-4 F 5-10 D 11-15 C 18-20 B 21-24A	Needs Work	Fair	Good	Excellent