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iRubric: Ethos Pathos Logos Visual Presentation Project rubric

iRubric: Ethos Pathos Logos Visual Presentation Project rubric

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Ethos Pathos Logos Visual Presentation Project 
Students will display their understanding of the persuasive appeals by creating an advertisement to promote ethos, logos, and pathos. Students must write 1 paragraph per appeal explaining how they demonstrated that appeal in their advertisement.
Rubric Code: V236WB8
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Ethos, Pathos, Logos Visual Project
  Poor

5 pts

Fair

10 pts

Exceeds

15 pts

Content Knowledge

Poor

Ad does not clearly identify the three appeals/or they are incorrect.
Fair

Ad uses at least two appeals correctly.
Exceeds

Ad correctly uses the three persuasive appeals.
Work quality/effort

Poor

Work is done with little effort, quality is not what the learner is capable of. It is evident that the work was rushed and little time was spent on the final product. Work is incomplete.
Fair

Work is done with fair effort, but the quality is still not what the learner is capable of. It is evident that the work was rushed.
Exceeds

The work done exceeds all expectations and shows that the learner has an understanding of the persuasive appeal used.
Creativity

Poor

Not good use of space on ad. Messy. Lacks color.
Fair

Not very appealing. Limited use of creative materials. Not a lot of color/design.
Exceeds

Eye catching. Great use of colors and spacing on poster. Writing is easy to read. Shows the student can express ideas through rhetorical appeals.
Paper

Poor

Not 5 Paragraph MLA. Does not include description of ethos, pathos, logos. Pts. not easily understood.
Fair

Includes 2 of 3 devices. Contains some errors that prevents easy understanding.
Exceeds

Clearly articulates all 3 devices. Well-written and free of errors that cause misunderstandig.










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