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iRubric: TV Commercial rubric

iRubric: TV Commercial rubric

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TV Commercial 
TV Commercial
Students will create a television commercial for a product that includes a Voiceover, Music and an Animated recreation of the company logo.
Rubric Code: RX58B76
By dandp444
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

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  Excellent

50 pts

Good

40 pts

Fair

30 pts

Poor

20 pts

Organization

Excellent

Student presents information in logical, interesting sequence which audience can follow. Time constraints <BR>
followed.
Good

Student presents information in logical sequence which audience can follow. Time constraints <BR>
followed.
Fair

Audience has difficulty following presentation because student jumps around.
Poor

Audience cannot understand presentation because there is no sequence of information.
Video

Excellent

Shots were well composed with consistent backgrounds,
applying the rule of thirds, perspective
and good depth of
field.
Shots well lit.
Good

Mostly well framed shots.
Fair

Some well framed shots but more variety and consistency needed.
Poor

Shots were not well framed, backgrounds were inconsistent and shots need
lighting.
Audio

Excellent

Dialog and/or Voice over is clear and appropriate volume and the included soundtrack is the appropriate volume.
Good

Dialog and/or Voice over is clear and appropriate volume and the included. However Soundtrack Volume is not right.
Fair

Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing
Poor

Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear
Or camera mic was used.
Length

Excellent

30 secs
Good

25 secs or 35 secs
Fair

20 secs or 40 secs
Poor

15 secs or 45 secs or over
Use of Storyboard

Excellent

Final commercial matches storyboard as close as possible
Good

Final commercial matches most of storyboard
Fair

Final commercial shows some of storyboard
Poor

Final commercial does not match the storyboard or the storyboard does not exist
Animated Logo

Excellent

Logo is recreated to look exactly like original and the logo is animated.
Good

Logo is a match but is not animated.
Fair

Logo is not a good match for the original.
Poor

There is no logo included in the commercial.
Technical Quality

Excellent

Excellent technical production
Good

Good technical production
Fair

Satisfactory technical production
Poor

Needs to work on technical aspects
Shot Variety

Excellent

Used a variety of well
selected and creative shots
Good

Used different shots, with room for more variety and creativity
Fair

Used different shots, but room for more variety and creativity
Poor

Predominately used one sort of shot to tell the story
Audio and visual continuity

Excellent

Video moved smoothly from shot to shot.
Good but
not excessive use of
effects.
Sound was well-
placed and
consistent.
Good

Video mostly moved smoothly from shot to shot.
Use of effects mostly
worthwhile.
Sound was well-
placed and
reasonably
consistent.
Fair

Video sometimes moved smoothly from shot to shot.
Use of effects not
always worthwhile.
Sound was well-
placed and
reasonably
consistent.
Poor

Transitions from shot to shot are choppy.
Effects are either
missing or excessive.
Sound was cut-
off and/or
inconsistent.
Originality

Excellent

The ad shows considerable originality and inventiveness. The content and ideas are presented in a unique and interesting way.
Good

The ad shows originality and inventiveness. The content and ideas are presented in an interesting way.
Fair

The ad shows some originality and inventiveness.
Poor

The ad shows limited originality and inventiveness. It is a copy of other people's ideas.



Keywords:
  • Psychological Approaches Commercial Presentation



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