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iRubric: TV Commercial rubric

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TV Commercial TV Commercial Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial provides feature/benefit of product, Graphics - utilized, Audio - well written voice over and/or script, Grammar- Correct, Clarity - audible Rubric Code: N94557 By tcnla7 Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Commercial Ad Rubric
	Poor 10 pts	Fair 15 pts	Good 20 pts	Excellent 25 pts
Organization	Poor Audience cannot understand presentation because there is no sequence of information.	Fair Audience has difficulty following presentation because students jump around.	Good Students present product story in logical sequence which audience can follow.	Excellent Students present product story in logical, interesting sequence which audience can follow.
Content	Poor Content is weak. Facts are confusing. Student lacks all of the criteria for the commercial.	Fair Student has some information about the product, but lacks specifics of persuasion, features or benefits or propoganda technique.	Good Students include persuasive situations in which the product would be used. Students include most of the specifics about the features and benefits product.	Excellent Student demonstrates full knowledge of what product can do and offer to his clients using persuasive techniques. All of the criteria for the commercial is met.
Audio	Poor Student's copy is not well written, voice is inaudible and students incorrectly pronounce terms, and speak too quietly for viewing audience to hear	Fair Student's copy is not fluid and voice is low. Students incorrectly pronounce terms. Audience members have difficulty hearing	Good Student's copy is clear and voice is clear. Students pronounce most words correctly. Most audience members can hear with little effort.	Excellent Student uses well written script, a clear voice and correct, precise pronunciation of terms. Students are enthusiastic. All viewing audience can hear without effort.
Props	Poor No use of props or materials. Logo is not included.	Fair Little use or of props or materials that do not help the viewers understanding of the commercial. Logo advertisement lacks creativity and good use of art elements.	Good Satisfactory use of props and materials for the content. Logo is done well and shows good use of art elements.	Excellent Excellent use of props and materials to enhance commercial for the viewer. Logo fits with the commercial. It is very creative and shows great use of art elements.