iRubric: TV Commercial rubric

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TV Commercial

Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial provides feature/benefit of product, Graphics - utilized, Audio - well written voice over and/or script, Grammar- Correct, Clarity - audible

Rubric Code: K784W2

By suzgall

Ready to use

Public Rubric

Subject: English

Type: Project

Grade Levels: 6-8

Commercial Rubric
	Does Not Meet or Attempt Expectatio 10 pts	Attempts to Meet Expectations 15 pts	Meets Expectations 20 pts	Exceeds Expectations 25 pts
Organization	Does Not Meet or Attempt Expectatio Audience cannot understand presentation because there is no sequence of information.	Attempts to Meet Expectations Audience has difficulty following presentation because students jump around.	Meets Expectations Students present product story in logical sequence which audience can follow.	Exceeds Expectations Students present product story in logical, interesting sequence which audience can follow.
Content	Does Not Meet or Attempt Expectatio Content is weak. Facts are confusing. Student lacks all of the criteria for the commercial.	Attempts to Meet Expectations Student has some information about the product, but lacks specifics of features or benefits or propoganda technique.	Meets Expectations Students include situations in which the product would be used. Students include most of the specifics about the features and benefits product.	Exceeds Expectations Student demonstrates full knowledge of what product can do and offer to his clients. All of the criteria for the commercial is met.
Audio	Does Not Meet or Attempt Expectatio Student's copy is not well written, voice is inaudible and students incorrectly pronounce terms, and speak too quietly for viewing audience to hear	Attempts to Meet Expectations Student's copy is not fluid and voice is low. Students incorrectly pronounce terms. Audience members have difficulty hearing	Meets Expectations Student's copy is clear and voice is clear. Students pronounce most words correctly. Most audience members can hear with little effort.	Exceeds Expectations Student uses well written script, a clear voice and correct, precise pronunciation of terms. Students are enthusiastic. All viewing audience can hear without effort.
Props	Does Not Meet or Attempt Expectatio No use of props or materials. Logo is not included.	Attempts to Meet Expectations Little use or of props or materials that do not help the viewers understanding of the commercial. Logo advertisement lacks creativity and good use of art elements.	Meets Expectations Satisfactory use of props and materials for the content. Logo is done well and shows good use of art elements.	Exceeds Expectations Excellent use of props and materials to enhance commercial for the viewer. Logo fits with the commercial. It is very creative and shows great use of art elements.

Keywords:

Psychological Approaches Commercial Presentation

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