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iRubric: Social Media Marketing plan rubric

iRubric: Social Media Marketing plan rubric

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Social Media Marketing plan 
You are assigned the role of social media marketing specialist so you have to propose a social media marketing plan based on the goals and objectives of the business. Choose any three social media networks which you feel are the most appropriate considering the target audience and type of business.
Rubric Code: D2469C3
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Strategic Communication
  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Clear social media goals

Demonstrates realistic and clear goals.Ex. communications, identifying market needs, etc.

Excellent

Found a need first then used a social media site to fill that need.
Good

Goals identified but group could have put more in it
Fair

Goals identified but not fulfilled
Poor

No goals identified
Relevancy

Demonstrates use of proper sites while taking into account audience, product and campagin goals.

Excellent

Has maintained relevancy and is absolutely satisfactory
Good

Social Media sites are relevant. Campaign goals are slightly reached should have put forward more effort
Fair

Social Media sites are relevant.
Poor

Social media site is not relevant to the product or audience.
Social Media Campaign goals are not reached
Consistency

Demonstrates consistency with entire campaign

Excellent

Social Media sites are very fluid and seem to be a part of the whole campaign.
Good

Social Media sites very similar, a few words off, off color or slightly different
Fair

Social media sites slightly resemble other materials
Poor

Social Media sites are not fluid with any other campaign materials.
Content

Excellent

The project includes all information relevant to the topic and is presented in a well organized fashion. Message is clearly related and presented in a creative, thought-provoking, and original way.
Length is correct.
Good

The project includes all relevant information. Content is well organized. Message is clear and presented in an original way. Length of presentation is adequate.
Fair

The project includes some relevant information. Content is somewhat organized. There is not enough information presented to clearly relate ideas. Information is disorganized.
Poor

The project is lacking in elements required. There are many gaps in information presented.
Level of research

Excellent

The project demonstrates a level of understanding that exceeds the expectation of this assignment.
Good

The student provides a clear presentation of the information. This is in their own words.
Fair

There are several confusing moments and the information presented is not completely shared during the presentation.
Poor

The information that is presented lacks many elements of what is expected.
Creativity and Innovation

Students demonstrate creative thinking, construct knowledge, and develop innovative products and process using technology.

Excellent

Student creates a multi-media project that is an original piece of work. Project is appealing and has many visual displays and examples that improve it's visual appeal.
Good

Student creates an multi-media project that is an original piece of work. Project meets all the criteria in the rubric; however, is lacking in visual displays and appeal.
Fair

Student creates a multi-media project that is not an original piece of work. The presentation is lacking in visual displays and appeal.
Poor

Student creates a multi-media project that is weak and contains little to no visual displays. The project does not appear to be original work.
Visual Aid / Graphics

Excellent

The project has an element of creativity and is not just a list of facts. Project is presented in a clear and concise manner demontrating full understanding of the subject. Excellent use of graphics to enhance message.
Good

The project is clear and logical and contains facts as well as very few mistakes. Good clear presentation. Good use of graphics to enhance message.
Fair

The project lacks style and reads more like a list of facts than an oral presentation. The presentation lacks clarity and message is not clearly related.
Poor

The project lacks a clear understanding of the subject matter and their are many errors. Use of graphics does not enhance message.
Team Work

The team will show coordination and preparation of the topic and participation from all members.

Excellent

All team members participated in the presentation and there was a clear contribution from each member.
Good

Several members participated and there was a noticeable contribution from each member.
Fair

Less than half of the members participated and there was not a noticeable contribution from each member.
Poor

Only one member presented the material and the contribution of the other members was not noticeable.
Time Frame

Students provided the information in the acceptable time frame

Excellent

The student has provided the information within the 10-15 minute time frame.
Good

Student has provided the information outside of the stated time frame. 1-4 minutes plus or minus
Fair

Student has provided the information outside of the stated time frame.
5-7 minutes plus or minus
Poor

Student has provided the information outside of the stated time frame.
8 minutes plus or minus
Oral Presentation

Student will present the topic to the entire class, using the digital tools learned in the course. Student will speak in a clear and professional voice.

Excellent

Student has rehearsed the presentation and is speaking clearly, intelligently and professionally.
Good

Student is speaking clearly but is having occasional trouble speaking clearly, intelligently, and professionally. about the topic.
Fair

Student is not speaking clearly and knows somethings about the topic.
Poor

Student is simply reading and does not know about the topic.
Marketing Concepts Addressed

All 4 Ps (product, price, place and promotion) are addressed

Excellent

Student addressed all four Ps associated with social marketing within the Public Service Advertisement. The content clearly aligns with the information presented in class.
Good

Student addressed at least three of the Ps associated with social marketing within the Public Service Advertisement. The content clearly aligns with the information presented in class.
Fair

Student addressed less than three of the Ps associated with social marketing or the alignment is not clear.
Poor

Students final product did not align to the concept of social marketing as discussed in class.



Keywords:
  • Social Media Marketing







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