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iRubric: Media Literacy:Final Project rubric
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Media Literacy:Final Project
Media Literacy:Journal 2 Entertainment Message Analysis
Choose 2-3 examples to discuss from one subject area: Violence in media, Childrens' program content or Violence/addiction regarding video games. please use your class notes and blackboard notes/theories in your paper. Due Wednesday December 3
Rubric Code:
CXX7929
By
julieeprice
Ready to use
Public Rubric
Subject:
Communication
Type:
Assignment
Grade Levels:
Undergraduate
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Analysis of News Story
100 %
Excellent
(N/A)
Good
(N/A)
Fair
(N/A)
Poor
(N/A)
Subject Area
25 pts
Excellent
-Identification of subject area. Clear and complete explanation of the subject matter to be examined, audience content is targeting and intended message/purpose. Examples shown and discussed
Good
Identification of subject area. Clear explanation of the subject matter to be examined. Some discussion of target, some or little discussion of intended message/purpose. Examples shown and discussed
Fair
Identification of subject area. Explanation of the subject matter to be examined. discussion of intended message/purpose and limited discussion of target audience
Poor
Identification of subject area. Explanation of the subject matter to be examined.
Next Step principle
25 pts
Excellent
Complete analysis of how these messages follow next step principle. Examples shown. Complete discussion of artistic or production elements in relation to target audience characteristics. Examples shown.
Good
Some analysis of how these messages follow next step principle. Examples shown. Some discussion of artistic or production elements in relation to reaching/resonating with target audience characteristics. Examples shown.
Fair
Little or weak analysis of how these messages follow next step principle. Little discussion of artistic or production elements in relation to reaching/resonating withtarget audience characteristics.
Poor
Minimal or missing analysis of how these messages follow next step principle
INtended/UNintended Consequences
25 pts
Excellent
Includes complete discussion of target audience and how they will likely interpret message. Discussion of possible intended and unintended consequences. Discussion of stereotypes, violence, sexual content as appropriate.Examples given. Media theories used as reinforcement of ideas . Examples discussed. Discussion of techniques used to engage and retain audience. Examples given.
Good
Adequate discussion of target audience and how they will likely interpret message. Discussion of possible intended and unintended consequences. Discussion of stereotypes, violence, sexual content as appropriate.Examples given. Media theories used as reinforcement of ideas . Examples discussed. Discussion of techniques used to engage and retain audience.
Fair
Little or no discussion of target audience and how they will likely interpret message. Limited Discussion of stereotypes, violence, sexual content as appropriate. Media theories used as reinforcement of ideas . Discussion of techniques used to engage and retain audience.
Poor
Minimal or no Discussion of target audience and how they will likely interpret message. Limited or noDiscussion of stereotypes, violence, sexual content as appropriate. Media theories used as reinforcement of ideas .
Concerns for Future Programming
25 pts
Excellent
Complete discussion of role of future programmers regarding this subject matter. Ethical considerations. Complete discussion of short term and long term Media effects on audience. examples given
Good
Adequate discussion of role of future programmers regarding this subject matter. Some Ethical considerations discussed. Limited discussion of short term and long term Media effects on audience. examples given
Fair
Limited or no discussion of role of future programmers regarding this subject matter. Limited or no discussion of short term and long term Media effects on audience. examples given
Poor
no discussion of role of future programmers regarding this subject matter. Limited or no discussion of short term and long term Media effects on audience.
Keywords:
Research paper - emphasis on relevance of research
Subjects:
Communication
English
Education
Types:
Presentation
Assignment
Writing
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