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1 rubric Media Literacy:Final Project       popup preview  
Choose 2-3 examples to discuss from one subject area: Violence in media, Childrens' program content or Violence/addiction regarding video games. please use your class notes and blackboard notes/theories in your paper. Due Wednesday December 3

Grade levels:   Undergrad  
julieeprice
2 rubric Media Literacy:Journal 3 Advertising Message Analysis       popup preview  
Choose 2-3 advertising messages in the same product category using the same media vehicle. Use your notes and class discussions and analyze the media message. Think critically about the construction of the message, the tools of persuasion used and how the message has been designed to connect with the target audience

Grade levels:   Undergrad  
julieeprice
3 rubric Media Literacy:Journal 2 Entertainment Message Analysis       popup preview  
Watch 2-3 episodes of the same situation comedy, drama, etc. Use your notes and class discussions and analyze the media message. Think critically about the construction of the show, characters, and techniques used to engage and develop viewing patterns

Grade levels:   Undergrad  
julieeprice
4 rubric Media Literacy:Analysis of News Story-Journal 1       popup preview  
Choose two/three daily news publications that contain a news story on the same news event. Attach both stories to your assignment. Analyze the news stories as a media literate consumer. Think critically about the construction of the news message. Consider News Organization, Accuracy/Completeness, Placement, Construction/Framing: length, graphics, headline, Objectivity/Bias, Final Analysis/What Have You learned

Grade levels:   Undergrad  
julieeprice
5 rubric Final Paper: Analysis of Message       popup preview  
Describe the target audience of the propaganda message(s). Discuss media utilization, propaganda techniques – source credibility, symbols, language use, emotional appeal, etc. Provide a comprehensive discussion of propaganda theories used. Discuss special techniques used to maximize effect of the message – for instance: monopolizing communication sources, arousal of emotions, etc. Examine audience reaction to message(s), and counterpropaganda. Provide a description of techniques used to assess Effects. Include an evaluation of message and your suggestions for improvement. Use your text in addition to a minimum of ten authoritative sources to prepare your assignment. Your assignment must conform to AP writing style. Use MLA style for in-text citations and works cited. (4-6 pages)

Grade levels:   9-12   Undergrad  
julieeprice
6 rubric Final Paper: Historical Context       popup preview  

Grade levels:   9-12   Undergrad  
julieeprice
7 rubric Analysis of Persuasive Ad Assignment       popup preview  
Choose a persuasive public service announcement from a not for profit organization You may choose a print radio or television announcement Discuss the context and purpose of the message. critique the style of the ad and use of propaganda techniques Be specific. Discuss audience and reach. Discuss effectiveness of style and medium analyze the effectiveness of the message in regards to target audience. What would you have done differently in this campaign?

Grade levels:   9-12   Undergrad  
julieeprice
8 rubric Personal Experience Assignment       popup preview  
Research the approved topic. Submit one 2-3 page typed paper, double spaced, 12 point font following MLA guidelines. Include a bibliography citing at least 3 resources used researching the paper. Paper will be graded on quality of research to support the topic, effective use of information gained through research, credibility of sources, content, grammar and mechanics, and bibliography.

Grade levels:   9-12   Undergrad  
julieeprice
9 rubric Advertising Campaign - Final Project       popup preview  
Create an advertising campaign. This project will include three pieces. You must also turn in the brainstorming thumbnails, roughs, and your digital comprehensive.

Grade levels:   Undergrad  
julieeprice
10 rubric Presentation Rubric       popup preview  
Rubric for evaluating student presentations. Can be applied to any presentation. Adopted from http://www.ncsu.edu/midlink/rub.pres.html

Grade levels:   Undergrad   Grad  
julieeprice


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