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iRubric: IPhone 7 Plus Commercial rubric

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IPhone 7 Plus Commercial Women's Center Commercial Students will write, shoot, light, use sound to edit a television commercial for using the footage they take. They must create a 30 second commercial that showcases what the Iphone 7 Plus r has to offer. They will create appropriate music and graphics. Rubric Code: AX963A6 By AGriffin8383 Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Commercial
	Excellent 20 pts	Good 15 pts	Fair 10 pts	Poor 5 pts
Organization	Excellent Student presents information in logical, interesting sequence which audience can follow. Time constraints followed.	Good Student presents information in logical sequence which audience can follow. Time constraints followed.	Fair Audience has difficulty following presentation because student jumps around.	Poor Audience cannot understand presentation because there is no sequence of information.
Content	Excellent Student demonstrates full knowledge of the product and how it affects the public.	Good Student is at ease with his content and has an easy flow within the message.	Fair Student is uncomfortable with information.	Poor Content is weak. Facts are inaccurate. Student should have researched in more depth.
Length	Excellent 30 secs exactly	Good 1-2 seconds off	Fair 3-4 seconds off	Poor 5 or more seconds off
Use of Storyboard	Excellent Final commercial matches storyboard as close as possible	Good Final commercial matches most of storyboard	Fair Final commercial shows some of storyboard	Poor Final commercial does not match the storyboard or the storyboard does not exist
Music	Excellent Clearly matches with the tone of the commercial	Good Fits the tone well, but there was one or two moments when it didn't fit.	Fair Music doesn't really match tone. For ex: When video is slow moving, the music may have been too fast.	Poor No music at all
Slogan and purpose	Excellent Slogan is clear through out and perfectly matched to chosen audience.	Good Slogan is clear almost through out. It was matched with the chosen audience.	Fair Slogan was not clear. Did not match with the chosen audience.	Poor No Slogan or driving purpose