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iRubric: Professional Branding Website Assignment rubric

iRubric: Professional Branding Website Assignment rubric

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Professional Branding Website Assignment 
Professional Branding Website Assignment
The Objectives for the Personal Branding Website Assignment are below: 1. Develop a personal brand that is communicated in a professional/personally developed website. 2. Identify and post documents that demonstrate transferable skills. 3. Synthesize your college/university and work-related experiences into a visual, oral and graphically rich website that is professional and career-oriented incorporating messages that demonstrate your marketability.
Rubric Code: JXWX3X4
By simonemullinax
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Undergraduate

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  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Communication Skills
40 %

Excellent

Strong oral, written, and nonverbal abilities. Effective decision making choices regarding communication theories and practices. Exceptional use of language, production skills, organization and structure.
Good

Good communication skills. Student uses verbal and nonverbal communication somewhat effectively and understanding of communication theories and practices is apparent.
Fair

Verbal and nonverbal communication skills are weak and lack appropriate messaging. Questionable choices about communication tactics are present but some degree of understanding is present.
Poor

Communication skills, verbal and nonverbal messages, are poor and lack detail and appropriate purpose.
Design
20 %

Excellent

The site contains a professional theme, a minimum of 5 webpages, strong graphics and the video exceeds assignment expectations. Sample works are easy to locate and all site components are present and well done.
Good

The site contains an effective theme, five webpages, good graphics and the video meets criteria. Sample works are identifiable and the site components meet the criteria.
Fair

The site contains a theme, graphics, some webpages and the video does not meet all expectations. Sample works are present and meet some of the criteria.
Poor

The site theme is inappropriate and several webpages are missing. The video does not meet the assignment criteria. Sample works are missing or inappropriate.
Supporting Documents
30 %

Excellent

The supporting documents represent diverse examples of student work and exemplify transferable skills. The number of supporting documents exceeds the criteria. The video exceeds expectations.
Good

The supporting documents are appropriate, the student work represents acceptable conventions and exemplify some transferable skills. The video adheres to assignment criteria.
Fair

The supporting documents are not diverse and represent limited skills and abilities. The video does not reflect professionalism or effective conventions.
Poor

The supporting documents lack diversity and do not effectively portray student skills and abilities. The video is poorly constructed and executed.
Adheres to Assignment Criteria
10 %

Excellent

The site exceeds assignment criteria and includes additional information that is professional and valuable to potential employers.
Good

The site meets expectations regarding assignment criteria and includes basic information relevant to potential employers.
Fair

The site adheres to assignment components but does not include the number of documents required or the quality expected of an educated workforce.
Poor

The site does not reflect quality work, examples or the conventions of the discipline.



Keywords:
  • career readiness, personal branding, website development



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