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iRubric: TV Commercial rubric

iRubric: TV Commercial rubric

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TV Commercial 
TV Commercial
Students will create a television commercial for their book.
Rubric Code: ZX44C4C
By shellwig
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: K-5, 9-12

Powered by iRubric Commercial
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Work is Incomplete

(N/A)

Commercial- Organization

Excellent

Student creatively presents information in logical, interesting sequence which audience can follow.
Good

Student presents information in logical sequence which audience can follow.
Fair

Audience has difficulty following presentation because student jumps around.
Poor

Audience cannot understand presentation because there is no sequence of information.
Work is Incomplete

Work is incomplete and thus a grade can not be awarded.
Commercial- Clarity and Volume

Excellent

Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.
Good

Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort.
Fair

Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing
Poor

Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear
Work is Incomplete

Work is incomplete and thus a grade can not be awarded.
Required Elements

Excellent

The script and the commercial have the required elements:
shows the book
author
title
genre
whether or not the book is part of a series
Good

shows the book
author
title
genre
whether or not the book is part of a series
Fair

Two of the following elements are missing:
shows the book
author
title
genre
whether or not the book is part of a series
Poor

Three or more of the following elements are missing:
shows the book
author
title
genre
whether or not the book is part of a series
Work is Incomplete

Work is incomplete and thus a grade can not be awarded.
Script

Excellent

Includes the following:
Explains why you chose the book in a full sentence.
Tells a little about the book, but don’t give away the secrets by explaining two big events & why they are interesting
Good

One of the following elements are missing:
Explains why you chose the book in a full sentence.
Tells a little about the book, but don’t give away the secrets by explaining two big events & why they are interesting
Fair

Two of the following elements are missing:
Explains why you chose the book in a full sentence.
Tells a little about the book, but don’t give away the secrets by explaining two big events & why they are interesting
Poor

Three of the following elements are missing:
Explains why you chose the book in a full sentence.
Tells a little about the book, but don’t give away the secrets by explaining two big events & why they are interesting
Work is Incomplete

Work is incomplete and thus a grade can not be awarded.
Mechanics

Excellent

There are no spelling, grammar or punctuation errors.
Good

There are 1 or 2 of the following errors in spelling, grammar or punctuation.
Fair

There are 3 or 4 of the following errors in spelling, grammar or punctuation.
Poor

There are 5 or more of the following errors in spelling, grammar or punctuation.
Work is Incomplete

Work is incomplete and thus a grade can not be awarded.



Keywords:
  • Psychological Approaches Commercial Presentation



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