Skip to main content
iRubric: Marketing Plan Rubric

iRubric: Marketing Plan Rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Marketing Plan Rubric 
Marketing Plan Rubric
Students develop a creative marketing plan for MCHS @ HCC FF that is focused on satisfying an existing need with innovative marketing tools meant to cater to specific audiences. Each student will be responsible for a complete marketing plan and presentation of materials.
Rubric Code: UX3WC56
By lynchteaches
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Marketing Plan Project
100 %
  Advanced

4 pts

Proficient

3 pts

Progressing

2 pts

Beginning

1 pts

Not Demonstrated

0 pts

Marketing Tool 1
10 pts

Sample of tool with 1 paragraph explaining how it will improve communication with chosen audience
Advanced

Exceeds expectations: Innovative marketing tool sample created. Typed Paragraph clearly explains how the tool will appeal to chosen audience and how it will improve overall marketing plan of the school.
Proficient

Meets minimum expectations: Marketing tool sample created. Typed paragraph mentions appeal to a specific audience and how the tool improves what the school already has.
Progressing

Does not quite meet minimum expectations: Marketing tool sample created but is only slightly different from what the school already has. Paragraph mentions the specific audience and how the tool improves on the school's current marketing plan.
Beginning

Does not meet expectations: Marketing tool sample created or at least designed and talked about but is exactly like what the school already has and/or description does not mention an audience or the tool's improvement on the school's current plan.
Not Demonstrated

No marketing tool created/designed or no explanation of improvement provided
Marketing Tool 2
10 pts

Sample of tool with 1 paragraph explaining how it will improve communication with chosen audience
Advanced

Exceeds expectations: Innovative marketing tool sample created. Typed Paragraph clearly explains how the tool will appeal to chosen audience and how it will improve overall marketing plan of the school.
Proficient

Meets minimum expectations: Marketing tool sample created. Typed paragraph mentions appeal to a specific audience and how the tool improves what the school already has.
Progressing

Does not quite meet minimum expectations: Marketing tool sample created but is only slightly different from what the school already has. Paragraph mentions the specific audience and how the tool improves on the school's current marketing plan.
Beginning

Does not meet expectations: Marketing tool sample created or at least designed and talked about but is exactly like what the school already has and/or description does not mention an audience or the tool's improvement on the school's current plan.
Not Demonstrated

No marketing tool created/designed or no explanation of improvement provided
Marketing Tool 3
10 pts

Sample of tool with 1 paragraph explaining how it will improve communication with chosen audience
Advanced

Exceeds expectations: Innovative marketing tool sample created. Typed Paragraph clearly explains how the tool will appeal to chosen audience and how it will improve overall marketing plan of the school.
Proficient

Meets minimum expectations: Marketing tool sample created. Typed paragraph mentions appeal to a specific audience and how the tool improves what the school already has.
Progressing

Does not quite meet minimum expectations: Marketing tool sample created but is only slightly different from what the school already has. Paragraph mentions the specific audience and how the tool improves on the school's current marketing plan.
Beginning

Does not meet expectations: Marketing tool sample created or at least designed and talked about but is exactly like what the school already has and/or description does not mention an audience or the tool's improvement on the school's current plan.
Not Demonstrated

No marketing tool created/designed or no explanation of improvement provided
Persuasive Details
10 pts

Convinces reader that business has opportunity for success
Advanced

Presentation fully persuades the audience of the plan's opportunity for success. Provides logical, emotional, and reliability appeals by showing how other schools have had success with these tools and how the chosen audiences will respond.
Proficient

Presentation successfully makes the audience feel the potential for success through at least 2 of the appeal types that make reference to the successes of other marketing plans for the specific audiences chosen.
Progressing

Presentation begins to make the audience comfortable with the marketing plan, although the potential for success might not be completely clear.
Beginning

Presentation talks about how the plan could be successful, but does little to persuade the audience of it's potential success.
Not Demonstrated

No presentation or no discussion of potential success.
Segment Analysis
10 pts

Identify target Market and un-met need
Advanced

At least one slide that clearly explains the target audience(s) that the school should be advertising to/communicating with and why this is a currently unmet need.
Proficient

One slide that talks about the school's potential audiences and the importance of who the school should be advertising to/communicating with but might not clearly explain why this is important.
Progressing

The school's audience is mentioned in the presentation but not fully developed as an important part of the marketing plan
Beginning

The target audience is not mentioned at all during the presentation, although it is somewhat clear to the committee for whom the tools have been created.
Not Demonstrated

No presentation given and/or the tools/presentation does nothing to address a potential audience.
Marketing Mix
10 pts

Promotional Products Presentation
Advanced

Each promotional item (marketing tool) is fully described based on the analysis of what works well. Description includes an clear explanation of how this tool will improve on what the school currently has in place.
Proficient

Each promotional item is fully described, and the presenter makes an overall statement of how the items collectively will improve on the school's marketing efforts.
Progressing

The presenter shows and briefly talks about the products they've designed with mention of how they will help the school's marketing efforts.
Beginning

The presenter shows the new designs with very little description or explanation. There is little to no mention of how these items will improve what the school currently does.
Not Demonstrated

No presentation given or fewer than 3 marketing tools presented, and/or no description/explanation given about the tools.
Presentation
10 pts

Keeps the reader's attention, visual are clear and creative, speech, body language
Advanced

Presentation has a cohesive order building up to closure of a sale. All visuals (poster(s)/powerpoint/etc) are relevant and clear for the audience, and they enhance the presentation. Speaker addresses their audience by speaking clearly, loudly, and using eye contact and appropriate body language.
Proficient

Presentation makes sense overall, as all of the pieces fit together. There is a visual that is relevant to the presentation, although it doesn't really add anything. Speaker uses appropriate voice, eye contact, and body language.
Progressing

Presentation is mostly clear and relevant, although the speaker may go off topic some. There is a visual,, although it may not be truly cohesive with the presentation. Speaker mostly uses appropriate voice, eye contact, and body language (at least 80% of the time)
Beginning

Presentation seems thrown together and/or just shows the marketing tools and nothing else. There is not a visual to tie the tools together or visual is irrelevant. Speaker uses some appropriate voice, eye contact, and body language (at least 60% of the time)
Not Demonstrated

No presentation given or presentation was way off mark and did nothing to keep the audience's attention. Speaker rarely used appropriate voice, eye contact, and body language (less than 60% of the time)



Keywords:
  • Marketing Plan


Types:

Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n98