iRubric: Year 10 Macbeth Ad Campaign rubric

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Year 10 Macbeth Ad Campaign Ad Campaign Students create an Ad Campaign for their campaign to promote a Macbeth production. Should be a advertisement for online or printed publication. Rubric Code: RX37852 By patrickmoran Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

Ad Campaign
	Poor 1 pts	Average 2 pts	Good 4 pts	Excellent 5 pts
Presentation of Product	Poor Ideas is unclear, concept is not feasible No basics of the idea listed Requirements are missing	Average Concept presented briefly Details are not fully explained Requirements are all there	Good Concept/theme/reading is explained Details are presented well All requirements are there and expanded upon	Excellent Concept/theme/reading shows insight and is explained with enthusiasm All requirements are presented and expanded upon
Analysis	Poor No techniques identified.	Average Few techniques but an explanation of intended effect on a general audience.	Good Some detailed analysis and explanation of intended effect. Perhaps an attempt to link to concept. An audience is identified,	Excellent Detailed analysis, explanation of intended effect and links to concept/theme/reading clearly made. Audience identified and techniques shaped to that audience.
Creativity/Orignality	Poor Product is a copy of something that already exist.	Average Product and ads are creative, but is not original.	Good Product is original Advertising shows some creativity.	Excellent Product is original Advertising shows careful thought and exciting creativity.