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Focus on skills, ability, experience, personal attributes and availability. Tells the agency exactly why you want to work with them specifically. Shows knowledge about the agency.
Information provided makes it clear (a) why you are seeking employment with this specific agency (b) what skills, experience and attributes you bring to the agency that would benefit them (c) what your ideal next step would be
Clear structure of 2-3 paragraphs for cover letter and prioritized points of experience/employment history for resume. Uses clear easy to read format.
Evidence that the documents have been proofread before submitting them.
Evidence of at least one visit to the writing center.