iRubric: Marketing Poster Rubric

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Marketing Poster Rubric

Marketing Poster and Presentation Rubric

Students will create an advertising poster that contains all relevant information. Students will provide a creative and colorful poster designed on the computer to be printed and displayed on posterboard. The poster should address the following questions: - What is the name of the program and what is it about? - When? - Who is this for? - Why is it happening? - What are the benefits? - How can a student enter?

Rubric Code: LXB932A

By mcasebolt

Ready to use

Public Rubric

Subject: Communication

Type: Project

Grade Levels: 9-12

Poster Design
	Advanced 5 pts	Proficient 3 pts	Needs Improvement 2 pts	Failing 1 pts
Content Knowledge	Advanced The poster includes all information relevant to the topic. The poster is creative, clear and concise.	Proficient Poster includes all relevant information; however, it is not very well-organized or easily understood.	Needs Improvement Poster does not have all of the relevant information. Information is presented in an unorganized fashion and may be hard to understand.	Failing The poster does not include the required information.
Work quality/effort	Advanced The work exceeds all expectations and shows that the learner is proud of his/her work. The effort that was put into this task is the best it can be by the learner.	Proficient The work was done with good effort that shows what the learner is capable of. It is evident that time was put into this project.	Needs Improvement Work is done with fair effort, but the quality is still not what the learner is capable of. It is evident that the work was rushed.	Failing Work is done with little effort, quality is not what the learner is capable of. It is evident that the work was rushed and little time was spent on the final product. Work is incomplete.
Creativity	Advanced Eye catching. Great use of colors, texture, shapes, and spacing on poster. Artwork is the student's own & is neat. Text is easy to read. Shows the student can express ideas through art.	Proficient Contains student's own art work and design. Lots of colors, shapes, and appealing design. Shows the student spent time creating and designing the poster.	Needs Improvement Not very appealing. Limited use of creative materials. Not a lot of color/shapes/design. Most of the artwork is the student's own.	Failing Lacks original artwork. Does not make good use of space on the poster. Messy. Lacks color.
Format	Advanced Poster is of exceptional quality and presentation.	Proficient Poster is correct size, clean and neatly displayed.	Needs Improvement Poster board is damaged or poorly presented.	Failing Poster is not on required poster board.