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Local Multinational Business Research Project & Presentation 
You and your partner will research a multinational business with local headquarters (Lancaster County). Your research will examine that company's business and its practices, particularly in regard to diversity and inclusion, and how it became a multinational company.
Rubric Code: LXB6B47
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: 9-12

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  Exemplary

4

(N/A)

Proficient

3

(N/A)

Emerging

2

(N/A)

Novice

0-1

(N/A)

Points Attained

(N/A)

Collaboration / Teamwork

Exemplary

Student works well with team. Willingly and proactively participates and takes on roles and tasks to fulfill the project. Contributes thoughtfully and respectfully to discussions and decisions. Is proactive in ensuring the group works well together, but does not do all the work.
Proficient

Student is mostly on-task and fulfills their part of the project with little reminding to focus and participate. Student shares appropriately in group discussions and does not "railroad or derail" the conversation. Student works to effectively participate in fulfilling the assignment, though sometimes it is because they are asked to, not because they have been proactive.
Emerging

Student fulfills roles and responsibilities
with regular prompting, coaching and redirection, either by peers or teacher. Share of work is not balanced. Demonstrates a limited
understanding of the scope and importance of the group’s work.
Offers minor contributions to the
establishment of the group’s goals and deadlines.
Student inconsistently
follows agreed-upon norms for respectful discussions and
decision-making.
Novice

Students do not work well together. Cooperates, but doesn't collaborate. Does not contribute equally in a positive way to the project. Student is distracted and / or distracting. Goes off on tangents. Needs continual redirecting. Student may refuse (directly or passively) to work as a group member. Student may do all the work alone b/c they do not trust other group members to complete their role on the team.
Points Attained
Introduction and Company Background

Exemplary

Students clearly introduce themselves and the company they researched in an engaging and interesting way. Four or more relevant pieces of information regarding the company's background are given.
Proficient

Students introduce themselves and the company they researched. Three or four relevant pieces of information regarding the company's background are given.
Emerging

Students introduce only themselves or the company they researched. Two to three pieces of mostly relevant information regarding the company's background are given.
Novice

Students introduce only themselves or the company they researched. One to two pieces of information regarding the company's background are given, but are vague or not particularly relevant.
Points Attained
General Company Information

Exemplary

Students demonstrate full knowledge (more than required) by sharing a wide variety (5+) of general information about the company, as well as answering all class questions with explanations and elaboration.
Proficient

Students are at ease with expected answers to all questions. 3 - 4 pieces of general company information (different than background information) has been shared, but students fail to elaborate, and may not be able to elaborate on any questions posed to them.
Emerging

One or both of the students are uncomfortable with information and are able to answer only rudimentary questions. Information shared did not appear to have been researched in-depth.
Novice

Students do not have grasp of general information beyond what anyone could pick up by looking briefly at the company's website; student cannot answer questions about subject. Information shared was clearly not researched in-depth.
Points Attained
Multinational Info

Exemplary

In-depth information is clearly conveyed about how this company became a multinational company.
Proficient

Clear but limited information on how this company went from being a national company to a multinational company is conveyed.
Emerging

Minimal information on the company becoming multinational is conveyed, or information given is unclear.
Novice

Does not address all how the company went from a national to multinational company, or the information given is not relevant to the topic.
Points Attained
Inclusion & Diversity Practices

Exemplary

Eight or more details about how the company has addressed inclusion, diversity and teamwork and the impact those things have had on the company are clearly addressed in a way that shows both relevancy and a deep level of understanding.
Proficient

Seven or eight details about how the company has addressed inclusion, diversity and teamwork and the impact those things have had on the company are clearly addressed in a way that shows relevancy and some depth of understanding.
Emerging

Five or six details about how the company has addressed inclusion, diversity and teamwork and the impact those things have had on the company have not been addressed, but the information is vague, mostly superficial and only slightly relevant.
Novice

Information about how the company has addressed inclusion, diversity and teamwork and the impact those things have had on the company have not been addressed at all, or the information is surface-level at best.
Points Attained
Visuals / Creativity

Exemplary

Student's graphics explain and reinforce screen text and presentation.
Proficient

Student's graphics relate to text and presentation.
Emerging

Student occasionally uses graphics that rarely support text and presentation.
Novice

Student uses superfluous graphics or no graphics
Points Attained
Organization

Exemplary

Presents information in logical, interesting sequence which audience can follow.
Proficient

Presents information in logical sequence which audience can follow.
Emerging

Audience has difficulty following presentation because student jumps around.
Novice

Audience cannot understand presentation because there is no sequence of information.
Points Attained
Mechanics

Exemplary

Presentation and written work has no more than two misspellings or grammatical errors.
Proficient

Presentation and written work has no more than three misspellings and/or grammatical errors.
Emerging

Presentation and written work has four or five misspellings and/or grammatical errors.
Novice

Student's presentation and written work has six or more spelling errors and/or grammatical errors.
Points Attained
Written Work

Exemplary

All information has been accurately documented in a properly formatted Works Cited paper.

A correctly formatted business letter has been written to the company and includes a minimum of five thoughtful questions that are created after a thorough evaluation of the company's information.
Proficient

All information has been documented in a properly formatted Works Cited paper, but may have 1 or 2 errors.

A business letter has been written to the company and includes four thoughtful questions that are created after a thorough evaluation of the company's information. The letter may have one error in the formatting.
Emerging

All information has been documented in a properly formatted Works Cited paper, but may have 3 or 4 errors.

A business letter has been written to the company and includes three thoughtful questions that are created after a thorough evaluation of the company's information. The letter may have two errors in the formatting.
Novice

All information has been documented in a properly formatted Works Cited paper, but formatting may have more than five errors.

A business letter has been written to the company and includes questions that have clearly not been well-researched because the website made that information obvious, or there were no questions at all. The letter has three or more errors in the formatting.
Points Attained
Presentation Skills

Exemplary

Student maintains eye contact with audience, seldom returning to notes.

Student uses a clear voice and correct, precise pronunciation of terms so that all audience members can hear presentation.

Student is dressed in professional business attire that demonstrates knowledge of the audience's expectations.
Proficient

Student maintains eye contact most of the time but frequently returns to notes.

Student's voice is clear. Student pronounces most words correctly. Most audience members can hear presentation.

Student is dressed in business casual clothing but is not professional.
Emerging

Student occasionally uses eye contact, but still reads most of report.

Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing presentation.

Student is dressed in nice, casual clothing
Novice

Student reads all of presentation with no eye contact.

Student mumbles, incorrectly pronounces terms, and speaks too quietly for students in the back of class to hear.

Student does not dress appropriately. Dressed casually with little preparation.
Points Attained



Keywords:
  • Diversity, Inclusion, Multinational Corporation, Communications







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