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iRubric: Chocolate Advertisement rubric

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Chocolate Advertisement Charlie & the Chocolate Factory: Candy Advertisement Rubric Code: L2X4CB2 By cbartelme Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: 6-8

Chocolate Advertisement
	Developing 1 pts	Satisfactory 2 pts	Proficient 3 pts	Advanced 4 pts
Presentation	Developing Student did not include all parts of an advertisement.	Satisfactory Student included all parts of an advertisement with limited effectiveness.	Proficient Student included all parts of an advertisement with some effectiveness.	Advanced Student included all parts of an advertisement with considerable effectiveness.
Advertisement	Developing Student's ad demonstrates some creativity but lacks appeal to the reader.	Satisfactory Student's ad is creative and somewhat appealing and persuasive to the reader.	Proficient Student's ad is creative, colourful, appealing and persuasive to the reader.	Advanced Student's ad is very creative, coluorful, appealing and very persuasive to the reader due to its originality.
Wrapper design	Developing Student did not include a wrapper design.	Satisfactory Student included a partly complete wrapper design.	Proficient Student included a complete wrapper design, showing colour and originality.	Advanced Student included a complete wrapper deisgn, showing creativity, colour and originality.
Slogan	Developing Student did not create a slogan.	Satisfactory Student created a simple but generic slogan.	Proficient Student created a simple but creative slogan.	Advanced Student created a detailed, imaginative slogan.
Grammar & Punctuation	Developing Student's ad has six or more errors in grammar and punctuation.	Satisfactory Student's ad has four to five errors in grammar and punctuation.	Proficient Student's ad has one to three errors in grammar and punctuation.	Advanced Student's ad has zero errors in grammar and punctuation.
Spelling	Developing Student's ad has four or more spelling errors.	Satisfactory Student's ad has three spelling errors.	Proficient Student's ad has no more than two spelling errors.	Advanced Student's ad has no errors.