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iRubric: Charlie & the Chocolate Factory: Candy Advertisement rubric

iRubric: Charlie & the Chocolate Factory: Candy Advertisement rubric

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Charlie & the Chocolate Factory: Candy Advertisement 
Charlie and the Chocolate Factory Advertisement
Rubric for evaluating student projects after reading Charlie and the Chocolate Factory.
Rubric Code: AXC8B8B
By aubinj
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: K-5

Powered by iRubric CCF Advertisement
  Level 1

(N/A)

Level 2

(N/A)

Level 3

(N/A)

Level 4

(N/A)

Candy Brainstorm

Level 1

Student did not write down any ideas.
Level 2

Student wrote down at least two ideas.
Level 3

Student wrote down at least three ideas.
Level 4

Student wrote down at least four ideas.
Poster Advertisement

Advertisement includes:
- slogan
- logo
- copy
- illustration
- headline
Level 1

Student did not include all learned parts of an advertisement.
Level 2

Student included all learned parts of an advertisement with limited effectiveness.
Level 3

Student included all learned parts of an advertisement with some effectiveness.
Level 4

Student included all learned parts of an advertisement with considerable effectiveness.
Advertisement

Level 1

Student's ad demonstrates some creativity but lacks appeal to the reader. Their ad should be more colourful and contains little important information about their product.
Level 2

Student's ad is creative and somewhat appealing to the reader. Their ad has some colour and contains some important information about their product.
Level 3

Student's ad is creative and appealing to the reader. Their ad is colourful and contains important information about their product.
Level 4

Student's ad is very creative and appealing to the reader. Their ad is very colourful and contains all important information about their product.
Copy

Level 1

Student did not create a copy.
Level 2

Student created a simple copy but somewhat difficult to understand.
Level 3

Student created a simple copy that is easily understood.
Level 4

Student created a creative & detailed copy.
Slogan

Level 1

Student did not create a slogan.
Level 2

Student created a simple but generic slogan.
Level 3

Student created a simple but creative slogan.
Level 4

Student created a detailed, imaginative slogan.
Illustration & Logo

Level 1

Student did not include both the WONKA logo and a colourful illustration of their candy. No other illustrations included.
Level 2

Student included WONKA logo and an illustration of their candy. No other illustrations included.
Level 3

Student included WONKA logo and a colourful illustration of their candy. Some other illustrations included as well.
Level 4

Student included WONKA logo and a creative, colourful illustration of their candy. Many other illustrations included as well.
Spelling

Level 1

Student's ad has four or more spelling errors.
Level 2

Student's ad has three spelling errors.
Level 3

Student's ad has no more than two spelling errors.
Level 4

Student's ad has no errors.
Language Conventions

(Punctuation and Grammar)
Level 1

Student's ad has six or more grammatical errors.
Level 2

Ad has four or five grammatical errors.
Level 3

Ad has no more than three grammatical errors.
Level 4

Ad has no grammatical errors.



Keywords:
  • Project Charlie and the Chocolate Factory



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