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The Colony Billboard Advertisement 
Student will create a billboard to entice the British citizens to move to their assigned colony.
Rubric Code: JXXW6WA
Ready to use
Public Rubric
Subject: History  
Type: Project  
Grade Levels: K-5, 6-8

Powered by iRubric The Colony Billboard
  1 Poor

1 pts

2 Acceptable

2 pts

3 Good

3 pts

4 Outstanding

4 pts

HOOK (catchy phrase, image, slogan)
20 pts

1 Poor

No hook or hook is vague
2 Acceptable

Hook does not directly relate to colony; hook is not completely unique
3 Good

Hook relates directly to colony and catches the reader's attention
4 Outstanding

Hook relates directly to colony; eyecatching, unique, easily remembered; entices reader to settle in the new colony!
Important Information
20 pts

1 Poor

Colony name is evident; may be messy; many details missing; may not be aimed at the appropriate target audience
2 Acceptable

Colony name is clear; some details missing; appeals to the appropriate target audience
3 Good

Colony name is clear
and attractive; all important information present; appeals to the appropriate target audience
4 Outstanding

Colony name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
Overall Design
20 pts

1 Poor

Messy; inadequate text - either too sparse or too wordy; image missing, too small, or unclear
2 Acceptable

Layout not balanced; images and text unconnected; coloring is not attractive; illustrations minimally effective (for example, if the illustrations do not connect to colony)
3 Good

Nice simple layout, text neat and connected to art; product descriptions complete; illustrations clear and neatly done.
4 Outstanding

Layout simple and balanced; excellent description of colony; illustrations highly effective
Mechanics
20 pts

1 Poor

Limited ability to control conventions of mechanics and usage impairs readability.
More than 10 errors.
2 Acceptable

Errors in use of conventions of mechanics and usage distract, but do not impede, the reader.
Less than 10 errors.
3 Good

Demonstrates control of conventions of punctuation, capitalization, spelling and usage.
Fewer than 5 errors.
4 Outstanding

Demonstrates exceptionally strong command of conventions of punctuation, capitalization, spelling and usage.
No errors.
Persuasive language
20 pts

1 Poor

No persuasive language has been used in the advertisement.
2 Acceptable

Little persuasive language has been used in the advertisement.
3 Good

Some persuasive language has been used in the advertisement.
4 Outstanding

Rich persuasive language has been used in the advertisment



Keywords:
  • Colony Billboard


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