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iRubric: The Community Billboard Advertisement rubric

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The Community Billboard Advertisement Colony Billboard Advertisement Student will create a billboard to entice the students to move The Community Rubric Code: YAW22X By volympia Ready to use Public Rubric Subject: Humanities Type: Project Grade Levels: K-5, 6-8

The Community Billboard
	1 Not At Standard 1 pts	2 Approaching Standard 2 pts	3 At Standard 3 pts	4 Exceeds Standard 4 pts
HOOK (catchy phrase, image, slogan)	1 Not At Standard No hook or hook is vague	2 Approaching Standard Hook does not directly relate to colony; hook is not completely unique	3 At Standard Hook relates directly to colony and catches the reader's attention	4 Exceeds Standard Hook relates directly to colony; eyecatching, unique, easily remembered; entices reader to settle in the new colony!
Important Information	1 Not At Standard Colony name is evident; may be messy; many details missing; may not be aimed at the appropriate target audience	2 Approaching Standard Colony name is clear; some details missing; appeals to the appropriate target audience	3 At Standard Colony name is clear and attractive; all important information present; appeals to the appropriate target audience	4 Exceeds Standard Colony name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
Overall Design	1 Not At Standard Messy; inadequate text - either too sparse or too wordy; image missing, too small, or unclear	2 Approaching Standard Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to colony)	3 At Standard Layout balanced with an adequate amount of white space; product description complete; illustrations clear	4 Exceeds Standard Layout simple and balanced with an adequate amount of white space; excellent description of colony; illustrations highly effective
Mechanics	1 Not At Standard Limited ability to control conventions of mechanics and usage impairs readability	2 Approaching Standard Errors in use of conventions of mechanics and usage distract, but do not impede, the reader	3 At Standard Demonstrates control of conventions of punctuation, capitalization, spelling and usage.	4 Exceeds Standard Demonstrates exceptionally strong command of conventions of punctuation, capitalization, spelling and usage.
Persuasive language	1 Not At Standard No persuasive language has been used in the advertisement	2 Approaching Standard Little persuasive language has been used in the advertisement	3 At Standard Some persuasive language has been used in the advertisement	4 Exceeds Standard Rich persuasive language has been used in the advertisment