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iRubric: Market a Drink - 4 P's of Marketing rubric

iRubric: Market a Drink - 4 P's of Marketing rubric

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Market a Drink - 4 P's of Marketing 
Market a Drink - 4 P's of Marketing
The students will create a Poster Board to show their understanding of the 4Ps of marketing. Specifically, they will be marketing a new drink.
Rubric Code: HX9A956
By scottschro
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric 4 Ps or Marketing
Market a Drink
 

Exceeds

4 pts


Good

3 pts


Fair

2 pts


Poor

1 pts


No attempt

0 pts

Price

Made recommendation based on competitor's pricing strategies
4

The presentation includes all information relevant to the topic in an organized fashion.
3

The presentation includes all relevant information; however, is not well-organized. Mention and leaves the audience with an understanding of their part of price
2

Does not have all of the relevant information in the presentation. There is not enough information presented. Information is presented in an unorganized fashion. Mention part of price but doesn't describe.
1

The presentation is lacking in elements required. There are many gaps in information presented. Do not mention part of price.
0

The Student made no attempt.
Place

Suggested involved deciding how to get the product into the hands of the consumer
4

The presentation includes all information relevant to the topic in an organized fashion.
3

The presentation includes all relevant information; however, is not well-organized. Mention and leaves the audience with an understanding of their part of place.
2

Does not have all of the relevant information in the presentation. There is not enough information presented. Information is presented in an unorganized fashion. Mention part of place but doesn't describe.
1

The presentation is lacking in elements required. There are many gaps in information presented. Do not mention part of place.
0

The Student made no attempt.
Promotion

Ideas are creative
4

The presentation includes all information relevant to the topic in an organized fashion.
3

The presentation includes all relevant information; however, is not well-organized. Mention and leaves the audience with an understanding of promotion.
2

Does not have all of the relevant information in the presentation. There is not enough information presented. Information is presented in an unorganized fashion. Mention part of promotion but doesn't describe.
1

The presentation is lacking in elements required. There are many gaps in information presented. Do not mention part of promotion
0

The Student made no attempt.
Product

Includes drink label
4

The presentation includes all information relevant to the topic in an organized fashion.
3

The presentation includes all relevant information; however, is not well-organized. Mention and leaves the audience with an understanding product.
2

Does not have all of the relevant information in the presentation. There is not enough information presented. Information is presented in an unorganized fashion. Mention part product but doesn't describe.
1

The presentation is lacking in elements required. There are many gaps in information presented. Do not mention product
0

The Student made no attempt.
Presentation

4

The student presents the information clearly and displays a complete understanding of their information. It is evident that the student was well prepared.
3

The student presents the information fairly clearly and displays a reasonable understanding of their information.
2

The information presented is not cleary displayed throughout the project.
1

Not enough preparation was done for the presentation of the information, it therefore lacks many elements of what is expected.
0

The Student made no attempt.
Voice

4

Speaker presents in a loud clear voice does not read from screen. Presentation is at least 3 minutes. All group members contribute.
3

Speaker presents in a loud, clear voice but, turns to the screen occasionally. All group members contribute to the presentation equally. Presentation is at least 3 minutes in length.
2

Speaker presents in a loud, clear voice but turns to the screen occasionally. Presentation is less than 3 minutes in length. All group members do not contribute to presentation equally.
1

Speaker does not present in a loud, clear voice and reads from presentation. Presentation is less than 3 minutes long and not all group members contribute to the presentation.
0

The students did not present.
Grammar and Mechanics

4

Capitalization and punctuation are correct throughout the presentation. There are no grammatical or spelling errors.
3

There is 1-2 errors in capitalization or punctuation or 1-2 errors in grammar on the presentation.
2

There are three or more errors in capitalization or punctuation or there are three or more grammatical error on the presentation.
1

There are 4-5 spelling and grammatical errors in this presentation.
0

There are 6 or more spelling and grammatical errors in this presentation.
Teamwork/Participation

4

The group worked very well with each other and the presentation. was shared equally among the group members.
3

The group worked well with each other and communicated well. Some members participated slightly more than others.
2

Group communicated relatively well with few miscommunication errors.
1

Group did not work well together. There were obvious miscommunications.
0

There was no evidence of group work, one person clearly did all the work.



Keywords:
  • Marketing



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