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iRubric: BANNER  ADVERTISEMENT rubric

iRubric: BANNER ADVERTISEMENT rubric

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BANNER ADVERTISEMENT 
Students will create an advertisement promotion for banner ads in school. Advertisement pitch should include content & usefulness of a sales technique. Students will also provide a sale pitch their knowledge of the advertising technique. Tell WHAT the purpose of the advertisement is.
Rubric Code: G24XCAW
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12


Powered by iRubric Advertisement/Sales Pitch
  Not Yet Meeting Expectations

1.5 pts

Below Expectations

2.5 pts

Meets Expectations

4 pts

Exceeds Expectations

5 pts

INFORMATION

Not Yet Meeting Expectations

Missing or incorrect information for three or more components
Below Expectations

Missing or incorrect information for two components
Meets Expectations

Missing or incorrect information for one component
Exceeds Expectations

Contains main points, details, pricing, placement and use.
SALES TECHNIQUE

Not Yet Meeting Expectations

Little variety; not unique; Uses no sales technique to persuade audience.
Below Expectations

Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little sales techniques to persuade audience.
Meets Expectations

Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an sales technique used in class.
Exceeds Expectations

Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.
PUBLIC SPEAKING

Not Yet Meeting Expectations

Student was not organized, did not speak about product, and was not prepared for presentation.
Below Expectations

Student did not plan out the presentation, but still discusses product.
Meets Expectations

Student has a moderately planned out presentation but struggles with some parts of the presentation.
Exceeds Expectations

Student has a planned out presentation and speaks with confidence. Uses minimal "umms" and meets time requirement.
OVERALL DESIGN

Not Yet Meeting Expectations

Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear
Below Expectations

Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Sales pitch is not well executed.
Meets Expectations

Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Sales pitch is well executed.
Exceeds Expectations

Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Sales pitch is very well executed.



Keywords:
  • magazine advertisement, radio advertisement, television advertisement, adjectives







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