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iRubric: BANNER ADVERTISEMENT rubric

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BANNER ADVERTISEMENT BANNER ADVERTISEMENT Students will create an advertisement promotion for banner ads in school. Advertisement pitch should include content & usefulness of a sales technique. Students will also provide a sale pitch their knowledge of the advertising technique. Tell WHAT the purpose of the advertisement is. Rubric Code: G24XCAW By kingjgatchalian Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: 9-12

Advertisement/Sales Pitch
	Not Yet Meeting Expectations 1.5 pts	Below Expectations 2.5 pts	Meets Expectations 4 pts	Exceeds Expectations 5 pts
INFORMATION	Not Yet Meeting Expectations Missing or incorrect information for three or more components	Below Expectations Missing or incorrect information for two components	Meets Expectations Missing or incorrect information for one component	Exceeds Expectations Contains main points, details, pricing, placement and use.
SALES TECHNIQUE	Not Yet Meeting Expectations Little variety; not unique; Uses no sales technique to persuade audience.	Below Expectations Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little sales techniques to persuade audience.	Meets Expectations Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an sales technique used in class.	Exceeds Expectations Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.
PUBLIC SPEAKING	Not Yet Meeting Expectations Student was not organized, did not speak about product, and was not prepared for presentation.	Below Expectations Student did not plan out the presentation, but still discusses product.	Meets Expectations Student has a moderately planned out presentation but struggles with some parts of the presentation.	Exceeds Expectations Student has a planned out presentation and speaks with confidence. Uses minimal "umms" and meets time requirement.
OVERALL DESIGN	Not Yet Meeting Expectations Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear	Below Expectations Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Sales pitch is not well executed.	Meets Expectations Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Sales pitch is well executed.	Exceeds Expectations Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Sales pitch is very well executed.