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iRubric: Advertisement Rubric

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Advertisement Rubric Advertisement Rubric Tools of Persuasion Advertisement Rubric Code: FX55C96 By jordanj24 Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

Print Advertisement
	Exceeds Expectations 20 pts	Meets Expectations 15 pts	Needs Revision 10 pts
Writing/Organization	Exceeds Expectations The advertisement has exceptionally attractive formatting and well-organized information that specifically targets teens. Slogan is clearly present in print ad and audible in radio ad.	Meets Expectations The advertisement has attractive formatting and well-organized information, but is only predominantly targeting teens OR slogan is not present in print ad OR not audible in radio ad.	Needs Revision The advertisement's formatting and organization of material are confusing to the reader and target audience is unclear and a slogan is not evident any place in the ad.
Graphics/Pictures	Exceeds Expectations Graphics go well with the text and there is a good mix of both text and graphics.	Meets Expectations Graphics go well with the text, but there are so many that they distract from the text.	Needs Revision Graphics do not go with the accompanying text or appear to be randomly chosen, OR there are very few graphics
Attractiveness/Creativity	Exceeds Expectations Advertisement contains clear evidence of effort and creativity.	Meets Expectations Advertisement contains some evidence of effort and creativity	Needs Revision Advertisement contains little or no evidence of effort and creativity.
Technique(s)	Exceeds Expectations Efforts clearly align with chosen technique and creativity aids in promoting that idea. Student clearly showed knowledge of technique(s) within the campaign.	Meets Expectations Technique is present, but creativity fails to convey a clear concept OR student fails to show knowledge of technique(s) within the campaign.	Needs Revision Lacks clear technique and creativity falls short and/or campaign lacked organization and did not express knowledge of technique(s).
Task Completion	Exceeds Expectations Completed all tasks on time.	Meets Expectations Missed only one checkpoint.	Needs Revision Missed two or more of the checkpoints.